In its latest ‘Shot on iPhone’ campaign, Apple has teamed up with the National Hockey League to showcase photos taken with its handsets. Billboards, first spotted by Adweek, have started popping up across the U.S. and Canada featuring images taken by NHL players.
Following up the two clips it released earlier this week, Apple on Tuesday posted another pair of new ‘Shot on iPhone’ videos to its YouTube channel. The new ads follow the now-familiar structure with 15-second runtimes and catchy soundtracks paired with engaging footage.
The first video, shot by Robert S. in Bregenz, Austria, shows a first-person view of Robert zip-lining. The second video has more of an artsy vibe. Shot by Mark Z. in Manhattan, New York, it features a young woman with her hair flowing in the wind, captured using slow motion.
It’s been a while since Apple released any new ‘Shot on iPhone’ work by its fans in the form of slideshow videos. This morning, however, a pair of new clips surfaced on the company’s official channel on YouTube, each running fifteen seconds long and highlighting videos scenes captured on an iPhone using a slow-motion feature.
Each clip highlights work by a different user, one located in Tel-Aviv, Israel and the other in Greater Sudbury of Canada’s Ontario.
France is celebrating Bastille Day today and Apple has joined the festivities with a clever use of imagery from its award-winning ‘Shot on iPhone’ ad campaign on the Apple France homepage. The company carefully selected a batch of images from the campaign with predominant blue, white and red tones, and used them smartly on its website to form a basis for the French national flag colors.