Apple's shared a new shot-on-iPhone short, a martial arts fantasy from internationally renowned Korean film director Park Chan-wook, to celebrate Chinese New Year.
Shot on iPhone
Do you think one of the reasons Apple worked so hard on improving the camera systems in iPhones is so that, one day, it wouldn't have to rely on big, bulky cameras for its marketing efforts? No? Just a happy coincidence? That probably checks out.
"Shot on iPhone" is one of Apple's most prominent, and long running, marketing efforts to date. It has been going on for years now, showcasing not only still photography, but also films, shot on the iPhone. And today, Apple's uploaded a new video meant to show off just how easy it can be to capture a cinematic shot on your smartphone.
Apple has shared yet another video as part of its ongoing "Shot on iPhone" ad campaign. This time it's meant to help celebrate spring.
The official Apple channel on YouTube has shared a short film, shot on an iPhone 12 Pro Max, that reimagines a Chinese New Year legend as a contemporary coming-of-age story.
Every once in a while, Apple shares a behind the scenes look at how it put together some of its bigger ads. Today, Apple has done just that, but with a slightly different take than normal.
What's one way you can try to convince some folks that vertical cinema is maybe okay? You get a talented director to try and make it work.
iOS 14 will apparently integrate those Shot on iPhone challenges right in the Photos app.
The single take craze in major films hit its crescendo last year with the release of the World War I film 1917, and now Apple wants to have some fun with it, too.
Apple yesterday shared via its official YouTube channel a new music video for "Stupid Love", Lady Gaga's latest single, that was filmed with the triple-lens iPhone 11 Pro camera.
Apple on Sunday released a new shot-on-iPhone footage that tested the limits of the triple-lens camera on the iPhone 11 Pro, especially its ultra wide camera, with sweeping shots of the iconic sandstone structure found in Valley of Fire State Park located in Overton, Nevada.
Apple yesterday pushed a new behind-the-scenes video to its YouTube channel that shows the creative process and filming of the recent "Backflip" video that featured slofies captured on a snowboard with the iPhone 11 camera.