Apple goes ‘Full Bloom’ with the latest Shot on iPhone video

Apple has shared yet another video as part of its ongoing “Shot on iPhone” ad campaign. This time it’s meant to help celebrate spring.

Which makes sense, considering Apple just launched the new iPhone 12 and iPhone 12 mini in an eye-catching purple shade. The company’s new video is entitled “Full Bloom”, which was shot by Donghoon J. and James T. of Incite. The song playing is “two queens in a king sized bed” by girl in red.

The full video measures in at just over three minutes in length, and you can check it out just below.

The spot was shot entirely on the iPhone 12. And because it’s an Everyday Experiments entry, you not only get the ad itself, but also a behind-the-scenes look on how the whole thing came together. It’s certainly an interesting watch.

Apple’s previous entry in the Shot on iPhone marketing campaign was a short film celebrating the Chinese New Year.