Apple

Apple acquires voice app startup Pullstring

Apple has agreed to purchase voice app startup Pullstring, according to a report from Axios. The San Francisco-based company was founded by a group of former Pixar executives in 2011 and its technology has been used in everything from interactive voice apps for toys, to Amazon Echo and Google Assistant products.

Apple to preview original video content at March event

Apple is going to offer the first glimpse at its original content during its March event, reports Variety. Citing sources familiar with the company’s plans, the outlet says we could see clips of multiple shows, including the untiled drama set behind the scenes of a network news morning show starring Jennifer Aniston, Reese Witherspoon and Steve Carell.