Apple has tonight begun airing its first new commercial in nearly a month. As you'd imagine in mid-December, the spot carries a holiday theme and focuses on the new iPhone 5s handset and its AirPlay feature.
The ad shows a teenage boy capturing his family participating in various holiday activities like decorating the Christmas tree and playing in the snow on his iPhone 5s, and then playing it for them on their TV set...
They say the more successful you are, the bigger the target on your back gets. And that appears to be true with Apple and its iPad, as Amazon joins Microsoft and others in taking the popular tablet to task via TV spots.
In its latest commercial for the Kindle Fire HDX 8.9, the ecommerce giant compares its slate to the iPad Air. And if we're not mistaken, it sounds like the man with the smooth english accent is supposed to be Jony Ive...
Apple introduced a new iPad mini and full-sized iPad yesterday to a packed audience at San Francisco's Yerba Buena Center. The former is now sporting a crisp Retina display, and the latter has been redesigned as the 'iPad Air.'
The company has already posted an ad for the Air on its YouTube channel, showing various settings the tablet is used in with a voiceover talking about its versatility. And if you thought the voice sounded familiar, you were right...
Following the publishing of its first print ads for the iPhone 5S last week, Apple has begun running its first TV spot for the handset. The commercial popped up just a few moments ago during a football broadcast on FOX.
The advert is reminiscent of Apple's recent 'Plastic Perfected' iPhone 5c ad, in that it shows liquid coming together to form the flagship smartphone while the track "Ooh La La" by Goldfrapp plays in the background...
Apple posted a new commercial to its YouTube channel earlier this evening. It's called 'Greetings,' and it depicts a number of people from various walks of life using the just-released iPhone 5c.
The ad is a major departure from Apple's marketing strategy in its first two 5c spots, which featured no dialogue, catchy music, and a focus on the plastic handset. This one is all about the users...
Following the release of iOS 7 this morning, Apple has posted a new advertisement showcasing the redesigned software alongside the all-new iPhone 5c.
The ad is entitled 'Designed Together,' and similar to Apple's recent 'Plastic Perfected' commercial, there's no voiceover or dialogue. Instead, all you hear is catchy background music as various elements of iOS 7 and the iPhone 5c are displayed across the screen...
Apple has aired a new ad tonight for its all-new iPhone 5c handset. The spot is entitled 'Plastic Perfected,' and it focuses on the device's bright colors and the polycarbonate material used to make its outer casing.
The commercial is a significant departure from Apple's recent TV adverts, as it features no dialogue or voiceover. All you hear is a catchy song play in the background as you watch liquid morph into the iPhone 5c...
Now, we're no strangers to Microsoft's anti-Apple marketing antics. Whether it be Surface against iPad or Windows Phone against iPhone, the company has made it very clear that they are gunning for Tim Cook and his team out there in Cupertino.
And up until now, the effectiveness of Microsoft's ads have been questionable at best—it's tough to proclaim your product is better than another when sales and reviews suggest the opposite. But these new commercials have to be the worst yet...
Wow, there's just no stopping Microsoft's marketing people in their anti-iPad crusade. As it’s done several times this summer, the Windows giant yesterday posted a Surface commercial which predictably takes swipes at Apple's full-size iPad, criticizing its $499 asking price, lack of SD card slot and limited Office compatibility (go figure).
You'd have think Microsoft's ad agency would not release another iPad bashing commercial until next week. Much to our surprise, however, a mere 24 hours later a new commercial has surfaced on YouTube, this time on Microsoft's WindowsVideos channel.
And for the first time, the software giant is targeting the iPad mini by pitting Acer's 8.1-inch Iconia W3 tablet against Apple's popular 7.9-inch $329 device. I've included the ad for your viewing pleasure right after the break...
You would think that with an ongoing Surface sales slump that even multiple fire sales can't fix, Microsoft would try to switch up its tactics. But nope. As it's done several times this summer, the Redmond company posted a new tablet ad today attacking the iPad.
The new spot is called 'Surface RT vs. iPad.' And like Microsoft's previous commercials, it pits the Surface against Apple's popular tablet, highlighting their differences. This time around, the iPad is knocked for having a smaller screen, lacking a kickstand and more...
Apple has posted a new TV spot to its YouTube channel and website tonight called 'FaceTime Every Day.' It's the third in a series of advertisements, and like the others—Music Every Day and Photos Every Day—it focuses on a single feature.
More specifically, the ad focuses on Apple's FaceTime video calling feature. And inline with the previous commercials in the series, it shows how a variety of different people from around the globe use the feature in their every day lives. Watch...
Samsung has posted a new Galaxy S4 TV spot to its YouTube channel this afternoon. The ad, titled 'Ready for Takeoff,' follows the company's recent advertising trend, depicting a man using his S4 in public that eventually gets surrounded by interested onlookers.
This particular ad seems to target iPhone users more than Samsung's previous commercials, though, as it co-stars an iPhone owner who seems very interested in the S4, but says he likes a "simple phone" and worries about the complications of switching. Watch...