Pandora

Pandora’s subscription service in testing, “redefines what premium could and should be”

After recently refreshing its brand identity, the popular Internet radio service Pandora today officially announced its upcoming on-demand music service, simply called Premium, which the company says is going to redefine what “premium” could and should be.

Pandora Premium, “an effortless and flexible experience for all subscribers,” includes features that tune into each listener’s individuality while leveraging its deep knowledge of musical data.

Pandora refreshes its brand identity ahead of on-demand music streaming service launch

Whether you listen to ad-supported Pandora or Pandora Plus, an improved version of its $5 per month Pandora One offering, you’ll be enjoying Pandora’s new logo and brand identity which the company unveiled in a blog post today. As Pandora Plus is now available to everyone, Pandora has decided to celebrate that milestone by unveiling “a new brand to enhance your Pandora experience and help bring your music to life.

WSJ: Pandora could unveil on-demand tiers next month to better compete with Apple Music

Trying to stave off threat from Apple’s music subscription service and at the same time overcome a “listenership plateau”, Pandora is set to launch a pair of paid subscription tiers next month, The Wall Street Journal reported yesterday citing people familiar with the matter.

Provided it’s able to negotiate necessary deals with record labels, Pandora could unveil two new paid subscription tiers in the United States and elsewhere.

One of them would reportedly provide unlimited on-demand access to tens of millions of songs on the Internet radio streaming service in exchange for $9.99 per month.