Pandora

Pandora’s subscription service in testing, “redefines what premium could and should be”

After recently refreshing its brand identity, the popular Internet radio service Pandora today officially announced its upcoming on-demand music service, simply called Premium, which the company says is going to redefine what “premium” could and should be.

Pandora Premium, “an effortless and flexible experience for all subscribers,” includes features that tune into each listener’s individuality while leveraging its deep knowledge of musical data.

Pandora refreshes its brand identity ahead of on-demand music streaming service launch

Whether you listen to ad-supported Pandora or Pandora Plus, an improved version of its $5 per month Pandora One offering, you’ll be enjoying Pandora’s new logo and brand identity which the company unveiled in a blog post today. As Pandora Plus is now available to everyone, Pandora has decided to celebrate that milestone by unveiling “a new brand to enhance your Pandora experience and help bring your music to life.