Despite smart devices replacing point-and-shoot cameras in the mainstream, there still seems to be many people confused by the transition to an app-based camera. Every time I am out and ask someone to take a picture of my wife and me, it seems to be a shot in the dark, so to speak. People always fumble around with the screen, trying to zoom, or change the flash, or even take the picture.
I run into people that push the software button to take the picture instead of using the volume button. Either way, there always seems to still be an unfamiliarity with the way an iPhone takes pictures. Unless you were born in 2007 when the iPhone launched, there is a transition from point-and-shoot cameras to the iPhone, and it continues to be a struggle for some.
In that light, Incipio developed an app and hardware combination bringing point-and-shoot characteristics to iPhone. Focal is a camera case providing easy snap picture taking. Dedicated shutter and zoom buttons prevent screen pecking while trying to setup the perfect shot.