Advertising

Tim Cook criticized after tweeting out blurry image taken during Super Bowl 50

Christian Zibreg ∙ February 8, 2016

After snapping up a photo from the 20-yard line of Levi's Stadium at the end of the Super Bowl 50 game, Apple CEO Tim Cook thought it might be a good idea to share it with the world via his Twitter account.

And so he did, only to find out that the image he had taken prompted Twitterverse to go into ridicule mode.

As noted by The Verge, many Twitter users pointed out that the image Cook took on his iPhone is very blurry, and some of them tagged their comments on Twitter with the #ShotOniPhone hashtag that Apple uses to promote its latest ad campaign which—oh, the irony—focuses on iPhone photography features.

‘Shot on iPhone’ campaign is back with beautiful portraits taken on iPhone 6s

Christian Zibreg ∙ February 1, 2016

Apple has rebooted its successful 'Shot on iPhone' advertising campaign, which now highlights photographs that users have taken on their iPhone 6s and iPhone 6s Plus.

TIME reports that the new ad campaign features 53 images from 41 amateurs and professional photographers from around the world, with the major focus on portraits, many of which were photographed in “subtle, everyday moments.”

Apple announces it’s shutting down its iAd app network

Cody Lee ∙ Updated April 30, 2018

Apple on Friday announced that it plans to shutdown its iAd app network in June. The company made the statement on its developer web portal, telling app-makers that it is no longer accepting applications for the network.

Apple pushes intrusive iPhone 6s ad to some users inside the App Store

Christian Zibreg ∙ December 11, 2015

Twitter is on fire with reports from disgruntled users who were taken aback after witnessing a full-screen iPhone 6s ad taking over the App Store on their devices. The ad is, of course, from Apple itself and was conceived to persuade owners of pre-iPhone 6s models to upgrade to the ”ridiculously powerful” iPhone 6s.

The pop-up ad is full-screen and asks users to “Learn More,” which takes them to the iPhone 6s webpage on Apple's website, or “Upgrade Now.”

The latter option redirects users to the the Buy iPhone 6s page inside the official Apple Store app, if installed. Want to get back to what your were doing? That'll require tapping a dedicated button to dismiss the ad.

So, what's going on here?

Apple posts new Apple TV ad highlighting ‘the future of television’

Matthew Miller ∙ Updated April 19, 2018

Just a few hours after releasing a new update for the Apple TV that, among other things, brought back support for the Remote app, Apple has tonight released a new commercial for the Apple TV on their YouTube channel. This ad is different than the ones they released last month, as they focus more on the experience of using the Apple TV itself, not just specific apps or games.

New “On the Set” iPhone 6s advert showcases hands-free Siri

Jeff Benjamin ∙ Updated April 19, 2018

Apple has been on a roll as of late when it comes to advertising. Two days or so after posting two new iPhone 6s advertisements, Apple has uploaded yet another to its YouTube channel.

The latest ad, entitled "On the Set", features Avengers executive producer Jon Favreau. In the spot, Favreau, who's directing a gymnastics sequence, uses hands-free Siri to pull up example pictures of flying squirrels.

Apple posts new “Hey Siri” and “Ridiculously Powerful” iPhone 6s adverts

Jeff Benjamin ∙ Updated April 19, 2018

Apple has posted two new advertisements on its YouTube channel to highlight features found on the iPhone 6s. The first spot, entitled "Hey Siri", is a 30-second clip aimed at showcasing the revamped hands-free voice assistant functionality. The second spot, entitled "Ridiculously Powerful", is a longer 1-minute ad that shows off the speed and power of Apple's latest flagship phone.

Both new spots can be found over at Apple's YouTube channel, or you can continue reading to check out the embeds. What are your thoughts on the ads? Do you find them effective?

Microsoft Store employees make a peace offering to their Apple Store peers in holiday video

Christian Zibreg ∙ Updated December 5, 2016

Following Apple's holiday ad featuring Stevie Wonder and Andra Day, rival Microsoft today released its own holiday-themed commercial in which employees of its retail store on New York City's Fifth Avenue are shown spreading the message of peace outside of Apple's iconic glass cube store.

As reported by AdAge, Microsoft flew store employees from around the country to New York City to film this commercial on November 16.

Ex Top Gear presenter shows off Amazon’s drone delivery system

Christian Zibreg ∙ November 30, 2015

Jeremy Clarkson, the former host and presenter of BBC's Top Gear show, has been hired by Amazon to promote its products. In addition to a recent commercials aired in the United Kingdom which promotes Amazon's Fire devices, Clarkson can be seen in the most recent Amazon video showing off the Prime Air, the online retail giant's drone delivery system first announced back in December of 2013.

Apple posts new Apple TV ad highlighting the Watch ABC app

Jeff Benjamin ∙ Updated April 19, 2018

Right after posting several new advertisements highlighting apps on the Apple TV, Apple has launched yet another new ad, this time highlighting the popular Watch ABC app.

Yesterday, Apple published five new ad spots for various apps on the platform, including Disney Infinity 3.0. Crossy Road, HBO Now, Asphalt 8, and Netflix. Not content with that onslaught of promotion, Apple has added an additional new 15-second video to its YouTube channel in an effort to showcase ABC's streaming video offering.

Apple posts new ads highlighting apps for Apple TV

Matthew Miller ∙ Updated April 19, 2018

Tim Cook has said in numerous interviews that apps are the future of TV. Apple's marketing department seems to be taking that statement to heart, releasing five new Apple TV ad spots on their YouTube channel today. In these ads, Apple is showcasing both content and games, from a variety of creators.

All of the ads feature a slick introduction from the moment the app starts to when the actual apps are shown. No users of the Apple TV are shown, but instead Apple is focusing only on the content of the apps themselves.

Apple posts its first iPad Pro launch ad on YouTube

Jeff Benjamin ∙ Updated April 19, 2018

Apple, gearing up for Wednesday's launch of the iPad Pro, has posted its first launch advertisement for the super-sized tablet on its YouTube channel. The 30-second spot, entitled a Great Big Universe, features footage of Sky Guide and Procreate, two apps that will launch alongside the iPad Pro with assets that take advantage of that extra large screen.