Advertising

New iPhone 6s commercials are all about Touch ID, 4K video capture and chopping onions

Christian Zibreg ∙ April 25, 2016

Following its nicely done Earth Day ads featuring iMessage and a recycling robot dubbed Liam, Apple on Monday released a pair of brand new television commercials for the iPhone 6s, which promote Touch ID and the handset's ability to capture video in crisp 4K resolution through the lens of its twelve-megapixel rear camera.

The new commercials, titled “Fingerprint” and “Onions,” run thirty seconds each and are available on Apple's official YouTube channel, but we've embedded them into this article for your viewing pleasure.

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Apple promotes recycling with a new television commercial featuring Siri and robot Liam

Christian Zibreg ∙ April 22, 2016

In addition to a nicely done environment-focused video posted yesterday, in which Apple boasts how its data centers run on 100 percent renewable energy, the Cupertino firm this morning released another Earth Day focused television ad on its YouTube channel, this one promoting recycling.

Featuring Siri and Apple's recycling robot Liam, the 25-second video has Siri conversing with the robot, asking him what he's doing for Earth Day.

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Watch Apple’s cool new environment video: it’s all about iMessage

Christian Zibreg ∙ April 22, 2016

Apple yesterday published a cool new video on its YouTube channel that does a very good job explaining to the general public, in layman's terms, its renewable energy strides.

The 45-second clip is all about iMessage, Apple's own messaging service that's built right into the stock Messages application on iOS and OS X.

With an average of tens of billions of iMessages hitting Apple's data centers on any given day, the Cupertino firm wanted to make it clear that the impact on our environment is negligible because Apple's servers run on 100 percent renewable energy.

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A bunch of new ads for the Apple Watch have surfaced on Apple’s YouTube channel

Christian Zibreg ∙ April 11, 2016

More than half a dozen new commercials for the Apple Watch surfaced Monday on the company's official channel on YouTube. Titled “Rain”, “Surprise”, “Golf”, “SWAP”, “Find”, “Chase” and “Row”, these ads are fifteen seconds each and showcase specific facets of the wearable device, such as changing bands and switching faces to suit any occasion, fitness and activity tracking and more.

They also highlight specific first-party apps, including the Messages and Workout apps, as well as third-party ones like the Dark Sky weather app while detailing other capabilities of the device such as pinging a connected iPhone right from a glance.

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Siri stars in the new Apple TV ad, ‘The Kiss’

Christian Zibreg ∙ March 24, 2016

Apple's just aired a brand new television commercial to promote its fourth-generation Apple TV, and it's all about voice capabilities that are built into the new set-top box and activated by pressing a dedicated button on the Siri Remote that ships with the device.

The 60-second ad, titled 'The Kiss' and starring Alison Brie and Game of Thrones' Nikolaj Coster-Waldau (Jaime Lannister), is really amusing and well worth watching, but I'll let you be the judge of that.

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As Apple News Format opens to all publishers, Apple launches ad campaign for News app

Christian Zibreg ∙ March 16, 2016

The native Apple News Format is now open to all independent publishers of all sizes as Apple has kicked off a brand new advertising campaign meant to persuade more people to use iOS 9's News app, Vanity Fair reported yesterday. Currently, the News app, which is basically an aggregator, has about forty million readers.

Last September's iOS 9 release brought out the News app with support from more than a hundred major publishers as launch partners.

Now everyone, bloggers included, can take advantage of the rich-media Apple News Format to deliver their content to iOS users in immersive ways, with interactive graphics, video, auto-resizing layouts, crisp typography and smooth animations.

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Apple to accept native ads on News platform that display inline with regular articles

Christian Zibreg ∙ March 15, 2016

Apple yesterday shared new information regarding upcoming ad formats on News, its iOS 9 app and content-aggregating platform.

A developer document, titled “Ad Specifications for iAd” (PDF download), highlights several new ad formats that content creators and publishers can deploy in the News format, including so-called native ads which are basically sponsored posts that resemble normal articles and appear directly in users' feeds inline with regular articles.

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Microsoft fires another salvo at Apple’s Mac with new Surface Book ads

Christian Zibreg ∙ March 9, 2016

Microsoft is back at it with new commercials that build up to the “I can't do that on my Mac” tagline.

The Windows giant kicked off the new theme with commercials for Windows 10 that highlight some of the things “Macs can't do” such as its built-in Cortana personal digital assistant, support for inking and drawing on notebooks with built-in touchscreens and the ability to log in to Windows with your face.

Yesterday, Satya Nadella & Co. posted new commercials for its Surface Book, a device marketed as “the ultimate laptop” because it's performant and versatile. The commercials, first spotted by The Loop, gush over Surface Book features such as a high-resolution screen and the responsiveness and precision of its stylus.

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Samsung’s celebrity-studded Galaxy S7 ad is smart and subtle with anti-Apple digs

Christian Zibreg ∙ February 29, 2016

Samsung's Galaxy advertising campaigns typically are not the subtlest of digs at Apple, but the new star-studded commercial for the latest Galaxy S7 smartphones is different.

Featuring actors William Macy and Wesley Snipes, hip-hop artist Lil Wayne and other celebrities, the commercial focuses on the features that differentiate the Galaxy S7 from the iPhone 6s.

The highlighted features that the ad poses as the Galaxy S7's competitive advantage over Apple's smartphone include waterproofing, two times better lowlight performance, a longer-lasting battery, support for Samsung's virtual reality headset, Samsung's mobile payment system that works anywhere credit cards are accepted, the phone's expandable memory and more.

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Facebook will reportedly allow brands to send ads as messages within Messenger

Christian Zibreg ∙ February 19, 2016

According to a document Facebook has sent to some of its biggest advertisers, a copy of which was obtained by TechCrunch, the social network may start injecting ads into people's conversations on Messenger in the second quarter of 2016. Specifically, Facebook currently plans to allow businesses to send ads as messages to users who previously interacted with that company using the Messenger service.

The leaked document advises that businesses “get consumers to start message threads with them now so they’ll be able to send them ads when the feature launches,” as per TechCrunch.

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