Apple posts new Apple TV ad highlighting ‘the future of television’

Apple TV Adverts

Just a few hours after releasing a new update for the Apple TV that, among other things, brought back support for the Remote app, Apple has tonight released a new commercial for the Apple TV on their YouTube channel. This ad is different than the ones they released last month, as they focus more on the experience of using the Apple TV itself, not just specific apps or games.

Apps are aplenty here, with Movies, TV Shows, and games all appearing in this spot. Content appears from iTunes, Disney, Netflix, HBO, Apple Music, and even the NBA. Games from past ad spots are also in here, including Asphalt 8 and Disney Infinity, with the recently-updated Guitar Hero Live included as well.

One specific touch I like to this ad is how when the colors switch to match the beat of the music, or even change depending on the content itself. It’s easy to notice, even at first glance, but it still feels subtle. Another feature of this ad is the confirmation that Apple really does see the future of TV as apps, as Tim Cook said back when they introduced the device back in September.

That may change if Apple introduces a streaming TV service, but for now, that viewpoint seems valid. When using my Apple TV, apps are a very big part of the device, whether you’re trying to watch a movie or play a game. Do you agree with me about the Apple TV and apps? What do you think of the new ad? Let us know in the comments below.