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Amazon (again) takes potshots at iPad in Kindle Paperwhite ad

On the surface, Amazon is seemingly supportive of Apple's iOS platform as the company updates its various iOS applications on a regular basis - even if it's just a courtesy to its iOS-loving users who want to enjoy Amazon services on their iPhone and iPad.

Scratch a little deeper and all hell breaks loose.

For starters, the online retailing giant is waging legal battle against Apple over e-book price fixing. And given the two tech titans increasingly compete on hardware, software and services, it's really no surprise Amazon's marketing department is taking direct jabs at Apple users every now and then.

This February, for example, the company aired a much-flawed screen comparison video pitting its 1080p Kindle tablet against Apple's better-than-1080p iPad with Retina display. This time around, an Amazon ad is challenging the e-reading experience on a tablet such as the iPad, versus that on the Kindle Paperwhite.

Have a look right below...

This is why Apple is winning…

This is gold. Arden Hayes, a famous Trivia expert from southern California, may not be your typical example of an Apple buyer because he doesn't have income coming in.

And who could blame him: Arden is just a five-year-old who previously appeared on Jimmy Kimmel Live!.

There, the youngster has demonstrated his amazing knowledge of U.S. presidents, earning himself a nickname of the 'little genius'.

In another Jimmy Kimmel appearance, Hayes flatly refuses to take a free Sony Xperia tablet because “we’re just planning to get an iPad for Christmas”.

Apple sure knows how to get them while they’re young, doesn't it?

Your video is right after the jump...

How Apple supplier GT Advanced makes sapphire glass covers for smartphones

Yesterday, New Hampshire-based materials manufacturing company GT Advanced announced a multi-year agreement with Apple to provide steady supply of the sapphire glass, a crystalline form of aluminum oxide known for its superior durability and scratch resistance. Apple relies on this pricey gemstone to protect the iPhone 5s's Touch ID sensor and has been using it for camera lens cover on all iOS devices since the iPhone 5.

The strategic supply agreement is valued at more than half a billion dollars in cutting-edge equipment and some folks have combed through Apple's patent filings for a clue to building next-generation iDevices with sapphire glass covers instead of Gorilla Glass.

Here's a video tour of GT's manufacturing process behind making the scratch-resistant, tougher-than-Gorilla-Glass sapphire displays for smartphones...

Google Search app gets ‘OK Google’ handsfree voice control, reminders, alerts, and more

Google has just updated its native Search app for the iPhone and iPad with a slew of new features, starting with a number of new types of Google Now cards and the ability to activate the voice search handsfree, simply by saying “OK Google” like on Android. This feature works on the iPhone 4s or later devices. You can now enjoy one-touch sign-on and elect to receive alerts for delayed flights and upcoming appointments and events, as well as for public transit reminders.

The app now supports new types of reminders for movies, actors, TV shows, musicians and web content updates, including location-based and time-relative entries like “Remind me to buy coffee beans at Starbucks,” or “Remind me to check out the fair this weekend”. Jump past the fold for the full reveal...

Nike+ Move released on the App Store

The flagship app for Apple's new M7 coprocessor is finally available for download on the App Store. Nike+ Move, the app that Apple showcased alongside its unveiling of the iPhone 5s, went live a few hours ago.

A lot of people have been wondering what Nike stands to gain by continuing to align so closely with Apple — especially when they now sell what can arguably be seen as a competing product. After testing out the app, however, the answer to that question becomes readily apparent.

Netflix begins testing 4K videos, plans to launch in 2014

During a recent quarterly earnings call, Netflix's Reed Hastings spoke about his ambitious plans for the company's future. The CEO hopes the streaming service will be "one of the big suppliers" of 4K (or Ultra HD) video by next year.

And this weekend it began testing the waters. GigaOM noticed that Netflix recently added a handful of 4K HD videos to its catalog. It's mostly test footage—people riding bicycles, etc.—but it gives you a good idea of what to expect...

Keep tabs on your device’s vitals with Free Space Cam

Free Space Cam is a $0.99 jailbreak tweak that allows users to keep tabs on the iPhone's vital statistics while using the stock Camera app. It lets you know how much battery life and free storage space you have for snapping photos. For videos, it will alert you to the amount of available time remaining for your video shoot as well.

Free Space Cam isn't for everyone, but for those of you who are jailbroken and are tight on space, it may be worth looking into. Have a look inside, as we take Free Space Cam through a brief video walkthrough.

Create passcode free intervals with PasswordTime

PasswordTime is a jailbreak tweak that let's you disable the passcode on your device during specific user defined time intervals. In theory, this could allow you to disable the passcode at 6 PM, the time when you arrive home from work. It could then be set to reenable the passcode before you leave the next day.

It's not a fail safe method of security, but if you're looking for something to add a little bit of convenience to your device, while still maintaining a passcode, then PasswordTime is worth your attention.

‘Show My Touch’ lets you visualize your touch screen taps

Show My Touch is a recently released tweak that brings a touch screen overlay indicator to jailbroken iPhones. The tweak, which is available for free on Cydia's BigBoss repo, makes it easy to identify your touches on screen by means of a colorful indicator.

Sure, this isn't the first time this has been done, but Show My Touch puts its own unique spin on things. Have a look at our video walkthrough inside to see what I mean.

Chromic brings professional video filters to iOS for free

Photo filters have been a big hit in the App Store, especially since Instagram turned iPhone photography into a phenomenon. However, video filters have not enjoyed quite as much success.

Chromic is a video editing app that adds high-quality filters to your clips so you can turn your memories into rich, expressive movies. Now, videos of your cat will look as good as those picture of food you always post on Instagram…

How to add iOS 7 slide to unlock functionality to older firmwares

One of the biggest differences between the Lock screen in iOS 7 and the Lock screen found on previous firmware, is the way one goes about unlocking the device. Gone are the days where you had to position your finger in just the right location in order to do so.

With iOS 7, users can slide their fingers anywhere on the Lock screen to unlock, as long as the motion is from left to right. Unlock7 is a recently released jailbreak tweak that seeks to mimic this functionality for devices not running iOS 7. How does it work? Have a look at our hands-on session inside.

Enhance Safari’s tab button with this jailbreak tweak

Sometimes it's hard to get a firm grasp on the naming conventions used for releases on the Cydia store, and this jailbreak tweak — entitled Clota – is the latest such one. I'm definitely not sure what's behind the name, but the tweak works well enough.

Clota allows users to add two new tap based gestures to the new tab button found in the Safari browser. A double tap on the new tab button will close all open tabs sans the current tab. A triple tap, on the other hand, will close all tabs. Check inside for our video walkthrough showcasing how it works.