Spotify is determined to give Apple's vertically integrated iTunes ecosystem a run for its money. At a media event in New York City, the Swedish streaming-music startup has moved into video, as previously suspected.
The service will now host video podcasts and other types of video content like news, much like Apple's iTunes. According to TechCrunch, Spotify will also serve up playlists that are more personalized and relevant to what you’re doing at the time.
Apple-owned Beats Music also features activity-based playlists, mostly human curated, so this is another shot across Apple's bow.