Even though this particular data point is a few days old now, I think it’s highly relevant in light of Apple’s glowing App Store stats revealed yesterday.
According to developer Ustwo Games, its award-winning and incredibly successful Monument Valley, an atmospheric puzzle game in which you manipulate impossible architecture inspired by the works of M.C. Escher, has seen a significant chunk of its potential revenue lost to piracy because only 40 percent of the $3.99 game installs on the iPhone and iPad were paid for.
The vast chunk of the remaining sixty percent iOS installs were illegitimate, or to put it bluntly — pirated. On Android, the paid install base is a paltry five percent (you read that right), as a huge hunk of the remaining 95 percent of users opted to steal Monument Vally on Android rather than pay four bucks to enjoy it.
Is the 60 percent piracy rate on iOS a worrying number for Monument Valley developers and a bad sign for Apple’s mobile platform? Read on for the full reveal.