Apple's short-term strategy regarding the $3 billion buy of Beats Electronics and Beats Music is starting to take shape with each passing day.
Not only is it actively advertising and selling Beats products through its brick-and-mortar locations and online retail stores, but now the California firm has shaved a cool 10 percent off all Beats by Dr. Dre headphones and assorted accessories.
This is virtually an unheard-of move — the company rarely discounts its own products by more than a meager few percents.
I'd say that it's kinda interesting seeing the maker of overpriced gadgets — as haters usually diss Apple — actually bring the overpriced Beats by Dr. Dre headphones to more bearable levels...