Apple doesn't just want to compete in the music business, it wants to be the music business, according to a new report from Billboard. Citing sources with knowledge of the matter, the outlet has shed some light on the company's ambitious plans for the record industry.
Beats co-founder and Apple executive Jimmy Iovine has apparently been holding secret meetings with senior executives from many record labels in recent weeks. The discussions are of course protected by non-disclosure agreements, but details are beginning to trickle out.