Duncan Edwards, the CEO of Hearst Magazines International, was speaking at The World e-Reading Congress in London today. Offering his take on a number of subjects concerning digital magazines and newspapers, Edwards shared candid words for the iPad and Apple’s contributions to mainstreaming e-publications on smartphones and tablets.
Surprisingly, Edwards doesn’t think interactive content is the way to go. Instead, consumers are better served with boring digital replicas of static print content, he said.
I’m not sure I agree. Being a print die-hard, Edwards was probably trying to make the case for a single common denominator concerning digital publishing. After all, creating interactive content tailored for the iPad requires focus on excellence and admittedly costs more compared to simply converting print files using Adobe's Digital Publishing Suite, which also received an update at today's event...
