Apple has been a leader in the podcast space for a long time. But that comfortable position was due to the fact the company was the best way to find and listen to podcasts, not for original works. But Apple is looking to change that with a bigger push into original offerings.
Apple Podcasts has shared annual rankings and charts that cover this year’s best and most popular podcasts shows, individual episodes, networks and creators.
Apple still holds a firm hold on the podcasts market in general, even as companies like Spotify try to take that crown on a regular basis. And while hosting a lot of different options is one way to go, most people know that original podcasts are yet another way to secure return listeners.
Apple is still a leader when it comes to podcast distribution. And with podcast popularity still at an all-time high, the company wants to make sure it doesn't miss the bus altogether. As a result, companion podcasts meant to promote, and diver even deeper into, Apple Original films and TV shows are a thing. And now there's a new one to look forward to.
As the United States National Park Service turns 105 years old, Apple has determined now is the right time to celebrate. The company today has announced a new initiative that will see many of its services promoting the national parks throughout the United States. And that includes the Apple Pay collaboration that we reported on earlier this week.
It may feel like forever ago, but it was only in May of this year that Apple officially announced the new paid subscription option for Apple Podcasts. This gave creators the ability to earn money from listeners directly, rather than solely relying on advertisement revenue. It also meant Apple, one of the biggest companies out there when it comes to podcast hosting, was taking subscriptions for the content very seriously.
The Apple Podcasts service has now debuted paid subscriptions that enable listeners to support their favorite creators with monthly subscriptions, and it supports free trials as well.
After initially announcing new podcast subscriptions within the Apple Podcasts app, Apple delayed its launch soon after. At the time, the company didn't say when the new feature would launch to the public. But now we know.
Along with the launch of iOS 14.6 earlier this month, Apple was supposed to welcome subscriptions for podcasts.
But, it turns out there will be a bit of a delay before the feature actually goes live. As reported today by MacRumors, Apple has notified content creators that it is delaying the podcast subscription feature until sometime in June. The reason? Apple wants a good experience for everyone involved.
There has been a lot of talk about Apple pushing further into the podcast market, especially when it comes to exclusive shows. And while, so far, that has panned out in the form of Apple TV+-inspired content, it looks like it's going beyond that with the latest podcast pick up.
Among its barrage of other announcements today, Apple has revealed its plans for a new podcast subscription service. The name of it is—you guessed it—Apple Podcasts Subscriptions, and the company says it will be a 'global marketplace for listeners to discover premium subscriptions offered by their favorite creators.'
Apple is expected to unveil a new podcasts subscription service at its “Spring Loaded” special event taking place later today, and now a new report has alleged that Apple Podcasts creators participating in the company's new scheme will actually be directly compensated by listeners.