App Store

In his own words: Steve Jobs was surprised by App Store’s early success

Steve Jobs

Soon after the opening of the App Store in 2008, The Wall Street Journal sat down with the late Apple CEO Steve Jobs to discuss the store and future of the company. To celebrate the 10th anniversary of the online store, it recently published (along with The Information) both the audio and transcript of the interview with Jobs. The historical record shows even Jobs was surprised by the App Store's immediate success. Here are some key highlights from the interview, which was held on Aug. 7, 2008.

Has it really been 10 years since the App Store opened?

App Store teaser

The App Store opened on July 10, 2008. One day later, the iPhone 3G was launched. The rest, as they say, is history. Just days before the tenth anniversary of the App Store, Apple is reminding the world just how relevant the store has been, not only to the tech industry but to everyone else as well.