Facebook on Wednesday announced that it has acquired the popular face swapping app MSQRD, and the company behind it, Masquerade. The terms of the deal are unknown, but it's being reported that the founders will be joining Facebook.
For those of you who aren't familiar with the app, MSQRD allows you to apply various filters and effects to your photos and videos—not unlike Snapchat's 'lenses.' You can apply masks, hats and other accessories, or simply swap faces with others.