T-Mobile’s outspoken CEO, John Legere, announced on Thursday via a press release that Binge On, the carrier’s feature that zeroes out video streaming, has added support for nine new providers, including Google-owned YouTube.
These providers are now part of Binge On initiative: Baeble Music, Discovery GO, ESNE TV, FilmOn.TV, Fox Business, Google Play Movies, KlowdTV, Red Bull TV and YouTube.
With these additions, Binge On now has more than 50 video services participating in the service.
“The facts are clear–Binge On is a runaway hit, and adding these services is just huge! Now T-Mobile customers can watch all of the videos they want from these platforms without even touching their high-speed data,” said John Legere, president and CEO of T-Mobile.
In addition, T-Mobile announced it’s giving video streaming providers more options to choose how Binge On’s video optimization will apply to their content.
Video providers can choose to have their content stream at native resolutions, including Ultra HD “and beyond”, without Binge On’s mobile optimization and using up customers’ high-speed cellular data faster.
“Instead of T-Mobile’s systems optimizing video, the video provider will automatically stream a mobile-optimized video when a T-Mobile customer with Binge On activated begins streaming,” said the carrier.
YouTube, one of the newly-added Binge On partners, will be one of the first to take advantage of this option.
7/ @TMobile has been listening to customers and thanks to a little partnership, @YouTube is now a #BingeOn partner!https://t.co/VQVZoM86Jh
— John Legere (@JohnLegere) March 17, 2016
T-Mobile said that Binge On represents 70 percent of all video T-Mobile customers watch on their phones and tablets each month. More than 57 million GB (57 petabytes) have been streamed through Binge On thus far.
An unnamed Binge On provider has seen the number of active viewers spike 90 percent and watch-times nearly triple from customers with limited high-speed data, said the carrier.
The full list of current Binge On providers is at t-mobile.com/bingeon.
Hat tip goes to Matthew Miller.
Source: T-Mobile USA