Study

Study shows Apple TV fell to fourth most popular streaming device in U.S. last year

The Apple TV fell to the spot of the fourth most popular streaming media device in the US last year, according to a newly-released study by Parks Associates. The research firm says that sales for Apple’s set-top box were eclipsed by those from Roku, Google and Amazon.

“Roku continues to lead streaming media device sales in the U.S.,” said Barbara Kraus, the director of research at Parks Associates. Their data shows that Roku accounted for 34% of units sold in 2014, with Google in second at 23%, and Amazon overtaking Apple for third.

Study suggests that one in ten iOS users listens to Apple Music

Roughly one in ten iOS users is listening to Apple Music, according to a new research study conducted by MusicWatch. The company, which provides consumer research for the music industry, collected data from the surveys of 5,000 U.S. consumers, aged 13 and older.

According to the research, a little over three quarters (77%) of iOS users in the United States are aware of Apple Music. Only 11%, however, of the group surveyed said they are actually using the service, and 48% of those who have tried it out said they are no longer using it.

Report: iPhone 6 Plus users consume twice the data of iPhone 6 users

Owners of larger smartphones tend to use a lot more data than those with smaller screens, according to a new report from Citrix. The marketing research firm found that, on average, iPhone 6 Plus users consume twice the data of those with an iPhone 6.

While it makes sense that the 6 Plus would eat more data due to its larger display, Citrix thinks the difference has more to do with user behavior. People are treating the 6 Plus like they would a tablet, playing more games and streaming a lot more video.

Study finds Siri and other hands-free systems to be very distracting while driving

Despite its good intentions, using Siri while driving is actually quite dangerous, according to a new study from the AAA Foundation for Traffic Safety. After a series of tests involving 45 drivers completing in-car tasks with various voice control systems, researchers found Apple’s digital assistant to be a “high level of mental distraction.”

In fact, Siri performed the worst out of all of the various systems they tested, and even resulted in two crashes during the simulator study. The popular assistant was also rated the least intuitive and the most complex, and AAA criticized it for its lack of consistency and flexibility when it came to recognizing voice commands from its drivers.

Google surpasses Apple as world’s most valuable brand in latest study

It seems like every couple of weeks, a new study comes out telling us who the most valuable brand in the world is based on various metrics. The winner changes from time to time, but I’d guess more times than not in recent years, it’s been Apple.

That’s not that case, however in the latest study. Marketing research firm Millward Brown is out with its annual BrandZ study this morning, and after sitting at the top for 3 years in a row, the iPad-maker has been usurped by Google for the #1 spot…

Study takes a look at app stability on iOS and Android

Crittercism, a mobile application performance management (APM) solution, has posted a new study this weekend entitled Mobile Experience Benchmark. The 19-page document covers several topics, but perhaps most interesting is the section on app stability.

The firm took a look at mobile application crashes on various versions of iOS and Android, running on a wide range of devices. And what it found was that on Apple’s platform, iOS 7.1 is the most stable, and on Google’s platform, Android Gingerbread is the least…

New study shows that iPads are replaced less often than iPhones

While most iPhone users look to upgrade their Apple smartphone once every two years, coinciding with the end of their contracts, a new report from Consumer Intelligence Research Partners reveals that the iPad has a much longer replacement cycle. Based on a survey of 2,000 customers in the United States who purchased an iPhone, iPad or Mac last year, the tablet is believed to be closer aligned to the Mac’s average lifespan of 2 to 4 years… 

Unused iPhones in the US said to be worth over $13 billion

I have a ritual I go through every time I purchase a new iPhone, which lately has been once per year. I hunt down my original box and accessories, and prepare my old handset to be sold on eBay as soon as my new one arrives. And I thought this was a common practice.
But according to the “Mobile Mountain Study” conducted by research group OnePoll, for resale site SellCell, almost half of the consumers who buy a new smartphone are holding on to their older device instead of opting to recycle or sell it in the used handset market…

Password-management firm names Apple most secure out of top 100 sites

With high profile hacking incidents making headlines now on what seems like a weekly basis, people are starting to think more about their online security. And one of the first questions they tend to ask is: how safe is my password at [insert name] website?

Password-management company Dashlane just released a report that may help answer this question for many users. The firm has conducted a comprehensive study of the top 100 e-commerce websites, based on 24 criteria, and here’s what they found out…

Survey finds iPhone 5s and iPhone 5c attracting fewer early upgraders

Before the iPhone 5s and 5c went on sale this fall, pundits predicted that Apple would have trouble attracting early upgraders with the two handsets. With them featuring few changes from last year’s model, the consensus was that most iPhone 5 owners would skip this generation.

And this week, the folks over at Consumer Intelligence Research Partners (or CIRP) have published a report that proves these forecasts accurate. According to their data, just 6% of the folks who have purchased an iPhone 5s or 5c in the last 6 weeks upgraded from an iPhone 5…

Space gray and blue are the most popular colors for iPhone 5s and 5c

This year, Apple is offering the iPhone in more colors than ever before. The iPhone 5s comes in white, space gray and gold, and the iPhone 5c comes in white, pink, yellow, blue and green. That makes for a total of 8 colors—6 more than the handset came in last year.

But according to data from Consumer Intelligence Research Partners (or CIRP), 2 of the colors are noticeably more popular than the others. For the iPhone 5s, over 40% of customers have purchased the space gray model. And as for the 5c, blue has been the top pick…