Study

Unused iPhones in the US said to be worth over $13 billion

I have a ritual I go through every time I purchase a new iPhone, which lately has been once per year. I hunt down my original box and accessories, and prepare my old handset to be sold on eBay as soon as my new one arrives. And I thought this was a common practice.

But according to the "Mobile Mountain Study" conducted by research group OnePoll, for resale site SellCell, almost half of the consumers who buy a new smartphone are holding on to their older device instead of opting to recycle or sell it in the used handset market...

Password-management firm names Apple most secure out of top 100 sites

With high profile hacking incidents making headlines now on what seems like a weekly basis, people are starting to think more about their online security. And one of the first questions they tend to ask is: how safe is my password at [insert name] website?

Password-management company Dashlane just released a report that may help answer this question for many users. The firm has conducted a comprehensive study of the top 100 e-commerce websites, based on 24 criteria, and here's what they found out...

Survey finds iPhone 5s and iPhone 5c attracting fewer early upgraders

Before the iPhone 5s and 5c went on sale this fall, pundits predicted that Apple would have trouble attracting early upgraders with the two handsets. With them featuring few changes from last year's model, the consensus was that most iPhone 5 owners would skip this generation.

And this week, the folks over at Consumer Intelligence Research Partners (or CIRP) have published a report that proves these forecasts accurate. According to their data, just 6% of the folks who have purchased an iPhone 5s or 5c in the last 6 weeks upgraded from an iPhone 5...

Space gray and blue are the most popular colors for iPhone 5s and 5c

This year, Apple is offering the iPhone in more colors than ever before. The iPhone 5s comes in white, space gray and gold, and the iPhone 5c comes in white, pink, yellow, blue and green. That makes for a total of 8 colors—6 more than the handset came in last year.

But according to data from Consumer Intelligence Research Partners (or CIRP), 2 of the colors are noticeably more popular than the others. For the iPhone 5s, over 40% of customers have purchased the space gray model. And as for the 5c, blue has been the top pick...

Study finds landing the iPhone saved T-Mobile from losing at least 300,000 customers

Even if it doesn't look like it on paper, this has been a big year for T-Mobile. Since January, the company has launched its LTE network, unveiled new plans, and has managed to get the attention of the larger carriers with its new 'Jump' device upgrade program.

But perhaps the biggest thing that happened to T-Mobile this year was that it finally inked an iPhone deal. Until March, it was the only major US carrier not offering the handset. And according to a new study, landing it likely saved them over 300,000 customers...

Apple wins ‘Brand of the Year’ for computers, smartphones and tablets

Apple may be losing smartphone and tablet marketshare, but it's still the top brand in those categories. This, according to data from a recent US-based study on consumer brand perception by Marketing research firm Harris Interactive.

The firm polled some 38,000 Americans regarding their perceptions of their favorite brands, and Apple came out on top in 3 categories. As a result, Harris named the company the 'brand of the year' for smartphones, tablets and computers...

Study finds users more likely to share web content via iPhone versus other devices

Social media marketing company ShareThis has just posted data from a recent study of social behavior across multiple platforms. The study, which compared billions of social actions across desktop and mobile web, set out to determine which devices see the most social sharing.

And surprise, the data shows that the mobile web is more social than the desktop web, and among mobile devices, the iPhone is king. The firm found that iPhone users are three times more likely to share links than on a desktop, and 1.5 times more likely to do so versus other mobile devices...

Study finds smart TV adoption growing rapidly, market ready for iTV?

Although we continue to hear reports regarding Apple's work on a full-blown television set, pundits remain skeptical that the project will ever see the light of day. They say the margins are too small, and the demand for internet TVs is too weak for Apple to make a move.

But the latter part of that theory isn't entirely accurate, according to a new report from media research firm TDG. Their studies show that Smart TV adoption is actually growing rapidly around the world, with 25% of broadband households now owning at least one set...

Study shows size of iOS apps have increased 16% in last six months

According to a new report from the marketing research firm ABI Research, the average size of an iOS app measured 23 megabytes in September, an increase of more than 16% in the last six months.

The increase, it says, can be contributed to number of factors, including the release of the Retina display iPad back in March, and the recent bump in the over-the-air App Store download limit to 50 megabytes....

JD Power: Verizon most reliable carrier with AT&T far behind

Once again, Verizon Wireless is ranked the top U.S. carrier in fewest complaints of dropped calls, transmission problems and slow text messages. This is the 14th time the carrier has led J.D. Power's U.S. Wireless Network Quality Performance Study. AT&T and other major carriers landed further down in the cellular reliability survey.

While Verizon Wireless led in the busy Northeast corridor, it also trumped competition in the Mid-Atlantic, Southeast, Southwest and Westerns sections of the country. U.S. Cellular was picked as the best carrier in the North Central U.S. for the 12th time. AT&T's reliability was consistently ranked the lowest, except in the Mid-Atlantic and Southwest areas, where it was second to Verizon...

Study shows nearly 50% of US consumers don’t care about LTE

Even though we haven't seen much evidence, the tech world seems pretty convinced that the new iPhone will be LTE-capable. After all, Apple's latest tablet supports the 4G tech. And Android devices have for years.

But as it turns out, folks may not end up caring that much about whether the new iPhone supports LTE or not. A new report is out this morning, claiming that nearly 50% of US consumers don't feel that they need it...

Survey finds 21% of iOS users wouldn’t change platforms for any price

For those of you wondering if Apple still has a strong cult following, here you go: a new survey from Goldman Sachs finds that 21% of iOS users wouldn't switch to another platform, for any price.

The securities firm recently surveyed over 1000 smartphone users, in an effort to better understand the costs that consumers face when switching ecosystems. And this is what they found...