By Cody Lee on Sep 14, 2014
Samsung began airing a new TV spot this weekend for the Galaxy Note 4—its new flagship handset that begins shipping next month. Like most of the company’s recent ads, this one goes after Apple, with a specific focus on its just-announced iPhone 6 Plus.
Titled “Then and Now,” the commercial points out that while Apple prepares to begin selling its first handset with a display over 5 inches, Samsung has been doing it for years with its Galaxy Note line. It essentially calls the iPhone 6 Plus a Note imitation. Read More
By Christian Zibreg on Sep 11, 2014
Galaxy maker Samsung on Thursday published a series of advertisements on its YouTube channel. The commercials have been designed to ridicule Apple’s latest announcements.
The six-installment series, which Samsung is running under the ‘Note The Difference’ tagline, targets pretty much everything, from Apple’s botched live stream to the iPhone 6′s screen size, multitasking and battery life to — funny you should ask — the star of the show: the Apple Watch.
I’ve included the videos for your viewing pleasure right after the break so watch them now and join us in comments. Read More
By Christian Zibreg on Sep 10, 2014
Always eager to respond to Apple’s latest moves swiftly and boldly, Samsung of South Korea took to Twitter following yesterday’s iPhone 6/Apple Watch/Apple Pay press conference to share an interesting banner which uses Steve Jobs’s own words as a weapon against Apple to dismiss its decision to make bigger iPhones as long overdue.
“No one is going to buy a big phone,” reads the quote on Samsung’s snarky anti-iPhone Galaxy Note 4 banner. “Guess who surprised themselves and changed their mind,” another line reads.
The attached image is accompanied by the following message on Twitter: “Big improvements and innovation come with change – even they thought so”. Read More
By Christian Zibreg on Aug 29, 2014
Samsung on Friday posted a new anti-iPad commercial on its YouTube channel. First spotted by iGeneration, the ad at first blush appears to have borrowed a few cues from the South Korean firm’s original anti-iPhone ad which lampooned people who’d wait in the line for a new iPhone.
Specifically, the commercial asks supposedly random hipsters on the streets of New York City to take the Galaxy Tab S for a test drive and compare it to the iPad Air.
As you could imagine, the video emphasizes the Samsung tablet’s thinness and lightness while praising its bright Super AMOLED display versus the iPad Air’s LCD screen. Read More
By Jake Smith on Aug 27, 2014
Two of the top-electronics manufacturers LG and Samsung took the wraps off two new smartwatches on Wednesday evening, hours after a major report pegged Apple’s iWatch debut for September 9 instead of later this year. Read More
By Cody Lee on Aug 27, 2014
Apple has once again been shot down by US District Judge Lucy Koh in its ongoing effort to win a sales ban on Samsung devices. In San Jose, California today, Koh denied the Cupertino company’s latest bid to ban select Samsung smartphones.
Despite two US juries finding multiple Samsung products to be infringing on its patents, Apple has seen little success in its injunction attempts. This time, the company had hoped to make its request more viable, asking for a “narrowly tailored” ban. Read More
By Christian Zibreg on Aug 22, 2014
Samsung’s marketing department has cleverly piggy-backed on the popularity of Ice Bucket Challenge, a phenomenon which has taken the world by storm.
For those who’ve been sleeping under the rock lately, the initiative saw such celebrities and Silicon Valley execs as Mark Zuckerberg, Apple CEO Tim Cook and marketing honcho Phil Schiller, along with former Microsoft CEO Bill Gates and many others, getting ice baths in the name of helping fund ALS research and benefitting the Motor Disease Association.
The official YouTube channel for Samsung Mobile UK this morning posted a video depicting its Galaxy S5 flagship smartphone taking the challenge.
Needless to say, the waterproof handset (IP67-certified) passes the test.
The best part is when Samsung nominates three handsets from its rivals: Apple’s iPhone 5s, HTC’s One M8 and Nokia’s Lumia 930. Read More
By Cody Lee on Aug 21, 2014
Judge Lucy Koh handed down dual orders late last night, in regards to the 2012 trial between Apple and Samsung in northern California. The first has to do with Apple’s bid to recover some $16 million in legal fees from Samsung, and the second releases a $2.6 million bond back to Apple… Read More
By Cody Lee on Aug 20, 2014
About a year ago, Barnes & Noble announced that it was going to put an end to most of its Nook tablet offerings. Acknowledging that the battle with Apple, Google and Amazon was too tough to fight alone, it said it would be interested in taking on a partner to share the work.
Apparently it found that partner in Samsung. The two companies jointly announced a new device today dubbed the ‘Galaxy Tab 4 NOOK.’ The pair say the 7-inch tablet combines Samsung’s leading technology and NOOK’s content to create an extraordinary reading experience… Read More
By Cody Lee on Aug 15, 2014
With much of the ‘next big thing in tech’ talk focused on wearables and mobile payments, it’s easy to forget about the connected home. But all of the major tech companies are making major moves in this space, including Google, Apple and now Samsung.
Following Google’s Nest acquisition and Apple’s HomeKit unveiling, Samsung announced this week that it has purchased smart home startup—and former Kickstarter sensation—SmartThings. The money is said to be in the neighborhood of $200 million… Read More
By Christian Zibreg on Aug 14, 2014
Samsung’s much-talked-about anti-iPhone campaign dubbed ‘Wall Huggers’ is expanding to select airports, which are among the most trafficked public spots and traditionally the domain of iPhone and MacBook-toting users.
After poking fun of the iPhone’s appalling battery performance with its controversial 30-second television spot, the South Korean conglomerate is now displaying Galaxy S5 ads at power outlets throughout major airports.
The posters advertises the Galaxy S5′s Ultra Power Saving mode and features a tagline saying “So you have the power to be anywhere but here” in a not-so-subtle dig at Apple’s iPhone 5s campaign which revolves around the tagline “You’re more powerful than you think”… Read More
By Cody Lee on Aug 13, 2014
Samsung today took the wraps off a new smartphone for its Galaxy line called the ‘Galaxy Alpha.’ The company says the handset encapsulates its new design approach, featuring a “carefully constructed” compact body with a metal frame and a solid finish.
In terms of specs, there isn’t anything too crazy under the hood. The Alpha sports a 4.7” HD Super AMOLED display, an octa-core processor, 2GB of RAM and a 12MP rear camera. There’s also a fingerprint scanner on board, and a host of other sensors… Read More
By Cody Lee on Aug 8, 2014
Apple and Samsung may have called a truce in patent litigation overseas, but here in the United States, they’re still locked in a heated battle. The two firms are wrapping up post-trial hearings from their 2012 meeting, and they’ve just begun post-trial activities for this year’s lawsuit.
This week a significant development has occurred, which could have a major impact in the ongoing fight. The US Patent Office has rejected several claims of one of the patents Apple asserted against Samsung in their most recent infringement trial, saying certain parts aren’t valid… Read More
By Cody Lee on Aug 5, 2014
The Financial Times reports this evening that Apple and Samsung have settled their patent disputes over smartphones and tablets in several countries around the world. In a joint statement, the two firms say that they have dropped litigation in all countries and regions outside of the US.
Terms of the agreement were not disclosed. But it doesn’t sound like there is any kind of cross-licensing deal in place, and no money changing hands, so there will be little to prevent new lawsuits between the two companies from sprouting in the future, should circumstances change…
By Christian Zibreg on Aug 4, 2014
Apple’s arch-rival Samsung just made it known it’ll be holding a major media event on Wednesday, September 3, 2014. The invites for the new ‘Unpacked’ event, something of an annual tradition for the South Korean conglomerate, have now gone out to select members of the press, hinting at a possible unveiling of the Note 4 phablet.
Although the Galaxy S5 smartphone is already there, the firm is rumored to be also unveiling a premium all-metal edition of the smartphone to help improve its market standing in the wake of the expected massive iPhone 6 launch, which is also expected to be unveiled at a media event some time in September… Read More