By Christian Zibreg on Aug 22, 2014
Samsung’s marketing department has cleverly piggy-backed on the popularity of Ice Bucket Challenge, a phenomenon which has taken the world by storm.
For those who’ve been sleeping under the rock lately, the initiative saw such celebrities and Silicon Valley execs as Mark Zuckerberg, Apple CEO Tim Cook and marketing honcho Phil Schiller, along with former Microsoft CEO Bill Gates and many others, getting ice baths in the name of helping fund ALS research and benefitting the Motor Disease Association.
The official YouTube channel for Samsung Mobile UK this morning posted a video depicting its Galaxy S5 flagship smartphone taking the challenge.
Needless to say, the waterproof handset (IP67-certified) passes the test.
The best part is when Samsung nominates three handsets from its rivals: Apple’s iPhone 5s, HTC’s One M8 and Nokia’s Lumia 930. Read More
By Cody Lee on Aug 21, 2014
Folks looking to score a new iPhone, who aren’t interested in waiting for the new one to be unveiled next month, may want to head to their local Walmart. It seems the retailer is offering some staggering discounts on current models of the handset.
According to a new report from Engadget, Walmart is hosting a fire sale over the next three months on select iPhone 5c and 5s models. With the promotion, you’ll be able to pick up a 16GB iPhone 5c for as little as $0.97 (with a two-year agreement)… Read More
By Christian Zibreg on Aug 17, 2014
Apple’s marketing boss Phil Schiller is going to have a field day over this.
After a mishmash of some memorable and mostly forgettable advertisements that ensued following Steve Jobs’s October 2011 passing, Apple – not Samsung – has now won the coveted title of this year’s most Outstanding Commercial for the iPhone 5s ad dubbed ‘Misunderstood’, which was airing on television during the 2013 holiday season.
The award is granted by the Primetime Creative Arts Emmy Awards just a week before the live Primetime Emmys telecast… Read More
By Christian Zibreg on Aug 5, 2014
Well, it had to happen someday. Call it a stroke of bad luck or inattention on my part, but it only took a fraction of a second for my shiny new iPhone 5s to slip out of my hand and fall on the concrete face down, just a few short weeks after purchasing the device! For the record, I am the type of person who handles my devices with utmost care so you could imagine my sorrow and feel my heartache.
Now I’m left with a pricey device that has a damaged screen with nasty cracks appearing all the way down to the steel Touch ID ring. A quote my nearest Apple Store gave me for an out of warranty screen replacement was just unbearable. And, it would take them at least a week to, or even more, to service the device, which was unacceptable to me.
Worse, iFixit at the time didn’t yet sell an iPhone 5s screen replacement kit. In addition, history has taught me all to well to avoid inexpensive screens sold on eBay. More often than not, these third-party components don’t hold a candle to Apple’s Retina screen in terms of color accuracy, overall image quality and touch sensing.
Luckily for our U.S. readers, after introducing in-store iPhone 5c screen repairs back in January, Apple Stores in the United States can now replace your damaged iPhone 5s screen in a matter of an hour… Read More
By Cody Lee on Aug 2, 2014
Apple tonight posted a new iPhone 5s commercial to its YouTube channel. The ad is entitled ‘Dreams,’ and it depicts the popular handset being used to aid professionals and hobbyists in a variety of different fields.
Set to the tune of “When I Grow Up,” by Jennifer O’Connor, the spot aims to show that the iPhone can be used for a lot more than just texting and playing games. It features firefighters, healthcare workers, and more… Read More
By Cody Lee on Jul 31, 2014
Remember the Typo—the keyboard case for the iPhone 5/5s? It garnered quite a bit of attention when it launched late last year, thanks in part to its celebrity co-founder Ryan Seacrest and the unsurprising lawsuit lodged against it by BlackBerry.
We hadn’t heard much from the company since March, when it was hit with a preliminary injunction for allegedly infringing BlackBerry’s keyboard patent. But it’s back this week with a redesigned Typo 2 keyboard case for all late-model iPhones… Read More
By Christian Zibreg on Jul 23, 2014
An accessory maker called Flir at CES back in January announced its novel case promising to give your iPhone true thermal-imaging capabilities.
Based on technology that was formerly reserved for the military, the Flir One case brings high-end thermal imaging to your iPhone 5 or iPhone 5s, giving the iconic smartphone Predator-like vision.
The case is coming to Apple retail stores in the United States, Canada and Europe in August and today the company has started accepting pre-orders… Read More
By Christian Zibreg on Jul 16, 2014
Accessory maker Logitech on Wednesday announced a new rugged case for Apple’s iPhone 5 and iPhone 5s featuring sleek appearance and offering shock absorption and protection from drops of up to six feet (works out to about 1.8 meters).
In addition, the company introduced the +Trip accessory for mounting an iPhone or just about any other smartphone to your car’s air vents. The Protection+ case works with Logitec’s new +Drive and +Trip attachments that let you affix your iPhone to a car’s windshield or dashboard using built-in suction cup… Read More
By Cody Lee on Jul 7, 2014
As we continue to sift through the beta 3 of iOS 8, we’ve come across another notable change in the firmware. In today’s update, Apple adds both Caffeine-tracking and M7-supported step-counting to the already feature-packed Health app.
Developers with the latest iOS 8 beta installed on their iPhone 5s will notice that they can now input their daily Caffeine intake. They can also now track their steps without a third party app or accessory using the 5s’ built-in M7 processor… Read More
By Christian Zibreg on Jul 7, 2014
American retailing company Target has launched a new sale offering free gift cards with the purchase of an iPad Air, iPad mini with Retina display, iPhone 5s, iPhone 5c and the iPod touch media player. If you’re in the market for an iPad Air or iPad mini with Retina display, the retailer will treat you to a $100 gift card.
Furthermore, Apple’s latest iPhones are on sale, too, and now come with a $20 gift card. As for the iPod touch, buying a 32-gigabyte version will net you a $30 gift card… Read More
By Christian Zibreg on Jul 3, 2014
As Samsung’s latest ‘Wall Huggers’ Galaxy ad suggests – you, sir, are constantly on the lookout for power outlets and tethered to the wall because there’s no way you could replace that sealed battery with a spare one. If that ad hit a nerve, why not consider a battery pack for your device?
Accessory maker Mophie has just what you need.
Not only does its Space Pack iPhone 5/5s case double your iPhone’s runtime with a built-in 1700mAh battery, the 16 or 32 gigabytes of on-board flash chips increase your iPhone’s own built-in storage. Today, Mophie added a new variant to the lineup featuring a whopping 64 gigabytes. The best bit: it’s available for pre-order now… Read More
By Cody Lee on Jun 29, 2014
Apple has this evening posted a new TV commercial for the iPhone 5s to its YouTube channel. The ad is entitled ‘Parenthood,’ and it touts the handset’s ability to morph into a useful tool for parents.
Set to the tune of “Life of Dreams,” by Julie Doiron, the spot showcases various iPhone apps and products for parents such as Withings’ Smart Baby baby monitor and the popular Draw Animal app… Read More
By Joe Rossignol on Jun 26, 2014
If you are planning on purchasing a new iPhone, you will be happy to hear that Walmart is discounting the 16 GB iPhone 5s to $99 (down from $149) and 16 GB iPhone 5c to $29 (down from $49) when activated on a two-year service agreement. The new prices are effective tomorrow, making this one of the better iPhone deals available in-store in the United States… Read More
By Christian Zibreg on Jun 23, 2014
As you know, OtterBox makes a myriad of smartphone cases for a living. The Fort Collins, Colorado based firm is perhaps best known for using military-grade rugged technology that offers exceptional protection for your devices in the harshest of environments.
They produce wallet cases, waterproof cases with Touch ID support (based on their acquisition of fellow case maker LifeProof) and everything in between. Their Defender and Symmetry cases, for instance have received pretty rave reviews.
Today, OtterBox is expanding its family of Power Cases with the addition of a new Resurgence series which combines more than two times the battery power for your device with OtterBox’s trusted protection… Read More
By Christian Zibreg on Jun 20, 2014
The nation’s fourth-largest wireless carrier, T-Mobile, is close to getting acquired by Japan’s Softbank-owned Sprint in a deal valued at $40 billion, but that’s not stopping them from solving customer pain points.
At last week’s ‘Uncarrier 5.0.’ event in Washington, the Deutsche Telekom-owned company has announced a pair of new initiatives – ‘Music Freedom’ and ‘Unradio’.
More importantly, it’s launched a new program called ‘Test Drive’ which borrows would-be switchers an iPhone 5s for a seven-day period to test-drive its LTE network. And believe it or not, the carrier has already seen more than 12,000 sign-ups for Text Drive ahead of June 23, when the service actually opens.
Note to Legere: call Apple for more iPhones… Read More
By Cody Lee on Jun 18, 2014
T-Mobile has kicked off a press event in Seattle, Washington tonight that it is calling ‘Uncarrier 5.0.’ The provider has used similar uncarrier events in the past to announce industry-changing initiatives like ‘Jump’ and ‘No ETF fees,’ so that should tell you what we could see tonight.
John Legere has been on stage for a few minutes now, and has already made a number of announcements. Perhaps the biggest one we’ve heard thus far is a new program called ‘Test Drive,’ which will allow customers to borrow an iPhone 5s free for a week to test out T-Mobile’s network… Read More
By Christian Zibreg on Jun 11, 2014
Judging by the growing number of part leaks coming our way, production of Apple’s iPhone 6 should be moving full steam ahead. Coming straight out of China from a pretty reliable source, past two weeks have brought us purported iPhone 6 back cover parts, as well as the inner shell.
Now the same source has posted additional shots depicting what appears to be a front as well as back iPhone part, photographed next to an iPhone 5s for a nice design comparison… Read More
By Christian Zibreg on Jun 5, 2014
Yesterday evening, Apple began airing a new iPhone 5s television commercial under the now familiar ‘You’re More Powerful Than You Think’ tagline. The nicely done upbeat commercial focuses on seven popular fitness apps and accessories to suggest that “hey, we’ve already got wearables!”
Like the previous ‘Powerful’ spot which came with a special webpage highlighting all of the featured apps, Apple has now listed the apps used in the ‘Strength’ commercial… Read More
By Joe Rossignol on Jun 4, 2014
Apple has just uploaded a new TV ad called “Strength” to its YouTube channel, centered upon the various health and fitness accessories for the iPhone 5s. The one-minute spot debuted just a few hours ago on national television, during the first period of the Stanley Cup Finals on NBC between the Los Angeles Kings and New York Rangers. The upbeat commercial is backed by a song called “Chicken Fat” by Robert Preston, released in 1961 to get schoolchildren to do more daily exercise…
By Christian Zibreg on Jun 4, 2014
Accessory maker Razer earlier in the year jumped on the iOS 7 controller bandwagon with the introduction of the Kazuyo and has now announced the Junglecat, a Made for iPhone (MFi) gaming controller with a cool slide-out design and a powerful companion iOS app.
Coming later this summer, the $99 gaming accessory has a place to house your iPhone 5s or iPhone 5 and offers the familiar D-pad augmented by a set of A, B, X and Y face buttons and the left/right shoulder bumpers… Read More