
I already opined on crazypants analysts predicting carriers would put the iPhone in its place because they reason Apple wields far too much power in the wireless industry.
Newsflash: we’ve been hearing for years that disgruntled carriers will drop iPhone subsidies and hurt Apple’s bottom line in the process.
Surprisingly enough, fear of customer-retention rates spiking if they did has so far outweighed concerns of their profits taking a short-term hit because fewer people could afford a non-subsidized iPhone.
The fact of the matter is, it’s never been about Apple or even industry politics for that matter. This is about a sought-after device with the proven ability to bring in new customers.
It’s simple: make the iPhone more pricier and expect customers to flee to another network that offers it subsidized… Read More