MoPub chart (Google Maps, iOS 6 adoption rate)

According to MoPub, which tracks over a billion ad impressions each day across over 12,000 apps and a dozen ad networks, the release of Google’s Maps iOS app last Wednesday has benefited the iPhone maker in many regards, not least of which is a healthy boost to iOS 6 adoption rates.

The firm saw a 29 increase in unique iOS 6 users in the five days after Google Maps for iOS was released and a thirteen percent increase from Monday to Wednesday.

The reason: those who held off upgrading to iOS 6 because it removed Google’s mapping software are making the jump now that the standalone Google Maps app is on the App Store…

TechCrunch has the data and a statement from MoPub’s boss:

We observed since the launch of Google Maps for iOS 6 a 30% increase in unique iOS 6 users and we think it’s related to Google Maps. It verifies the hypothesis that people were actually holding back to upgrade until Google Maps was available.

What I’d love to see are some numbers concerning usage rates of Apple’s own Maps app after Google Maps became available. It would also be interesting learning whether or not the Google Maps release increased Apple’s iPhone satisfaction scores that dropped due to people hating iOS 6 Maps.

That’s perfectly plausible.

Even Google admits that its Maps are much better than on Android. A lot of people I talk to seem to agree. Google Maps saw an astounding ten million downloads in the first 48 hours of availability, rising to become the App Store’s #1 free app.

Some folks suggested Apple manufactured Mapgate purposefully as a way of forcing Google into creating the ultimate iPhone maps app.

I don’t buy it for one second.

The more people use Google Maps, the less time they’re gonna spend playing with Apple Maps. As a result, Apple gets to collect less crowd-sourced data from its software, which is important for improving the mapping experience.

On top of that, Apple’s favorite blogger John Gruber says Apple’s top dogs are “seething” over users’ warm reception of Google Maps for the iPhone.

Gruber wrote:

I think Apple – where by “Apple” I mean the company’s collective executive leadership – is seething regarding the way this has played out. Everything from Apple Maps being the butt of jokes to the accolades and joy that have accompanied the release of the new Google Maps iOS app. Seething.

Gruber is well connected and knows Apple inside out. While he had his share of misses in the past, I really don’t see how the launch of Apple Maps, Mapgate, a CEO apology and the subsequent release of Google Maps could benefit the Apple brand.

Samsung anti-Apple Maps street sign (image 001)
Do you really think Apple would let rivals leap on it at full power over Mapgate just to persuade Google to come to the rescue? It doesn’t make sense.

For Christ’s sake, Apple Maps tops Wired’s list of 2012 Top Tech Fails.

The publication writes:

Apple Maps sent us driving straight into the desert instead of our intended town. Security fail after security fail left us scrambling to change our passwords and keep our digital identities secure. And stunning, colorful industrial design couldn’t save Nokia from another dismal year of finances.

If you ask me, it is high time Apple’s ‘Mr. Fixer’ convinced Tim Cook & Co. to just buy TomTom and Foursquare outright and put this mess behind us.

What won’t help is booting people.

Out of curiosity, did you hold off upgrading to iOS 6 in anticipation of the Google Maps release?

Sound off in the comments.

  • CollegiateLad

    lol… No. And I still use iOS maps.

    • Tr1pTr0p

      Denial isn’t just a river in Egypt. I think you should face the fact there are people on this planet (iOS users) who dislike Apple’s maps. I’m sorry if this was as a surprise to you.

      • And you should face the fact that some people (ios, and not) do like apple maps. The door swings both ways on this. It’s all down to preference.

  • Solowalker

    In all seriousness, the majority of the people who were still on iOS 5 really have no grounds to complain about Apple Maps if they haven’t used it before. This really is a case of a vocal minority affecting the opinions of the layman and uninformed. Literally every person I have personally talked to who has brought up Apple Maps and complained about it have not even tried it themselves, they just regurgitated what they “heard” from “people.” And far more often than not, they couldn’t even tell me where they heard it from (most common answer was “the internet”).

    Nearly everyone I have talked to since the release of Google Maps app fall into two categories: 1) Didn’t even download it because they found Apple Maps to be sufficient. 2) Downloaded Google Maps but only as a “just in case” and will use Apple Maps because it’s integrated and the system default until they have a problem (or want Street View). It’s a fallback, but most people still won’t be using it despite.

    Also, as a side note, most people agreed it wasn’t as pretty or as easy to use as Apple’s Maps. That may also effect actual usage. I really believe those 10 million downloads were nearly all just people being curious.

    • I agree. And until google lets me access my iPhone contacts… FAIL!

      • MagicDrumSticks

        It’s not Google to blame that Apple keeps their OS so locked down.

    • Tr1pTr0p

      On one hand, you people admit how Google’s maps are superior when it comes to content and data acquired over the years, but on the other hand, you bitch and moan how people still prefer it over Apple’s maps.
      Hasn’t it ever occurred to you how THAT (lack of content) may be the reason people dislike Apple’s maps? Then we have unreliability, bugs (www idownloadblog com/2012/12/12/samsung-apple-maps-australia/#comment-734131856) and so on… Face the fact there are people on this planet (iOS users) who dislike Apple Maps.

      • Solowalker

        Of course there are and that’s fine. People have a choice and are free to use something else. But you can’t say you don’t like something if you don’t try it yourself.

        As far as Google Maps being superior, I never said that. That’s part of what I think people are confused over. The consensus is people have “heard” that Apple Maps are bad but haven’t tried it themselves. And those that do try it say, “It works fine for me. Good thing, too, ’cause it’s so bad for other people!” But how can it be so bad if it works so well for so many people?

        And are Google Maps perfect? Heck no! I see an average of at least one tweet per day in my feed (I only follow 47 people) of Google Maps messing up just like Apple Maps. Is Apple Maps perfect? Heck no! Is it horrible? Heck no! Does it deserve the massive backlash and disdain people have come to associate with it? I don’t think so. But now that people have the option to use Google Maps instead if they choose, perhaps everyone can stop hyperventilating about it and move on (and probably be surprised later when they discover just how much they still use Apple Maps).

  • Guest


    • by now I thought the Internet would understand using all caps in comment sections.

      • ExRoot

        How about a capital at the start of your sentence. Can you start a sentence with ‘by now’?

      • Kurt

        Also, your sentence is a fragment. What would the Internet understand? And how could the Internet understand anything?

      • good one

      • Kurt


    • Ace

      OH OK!

    • Tr1pTr0p

      RETARDED FANBOY !!!!!!!!1

      • Are you just declaring what you are for Android?

      • Tr1pTr0p

        Calling retarded Apple fanboys out on their hypocrisy and stupidity means I’m automatically an Android/Google/whatever fanboy? What the hell have I done that would make you think I’m specifically an Android fanboy? My avatar is there to mock Apple’s “innovations” that include ripping off their competition, nothing more than that. So, please, enlighten me.

      • Pirates_Suck

        You must have a pretty pathetic life, spending your time trolling on an Apple blog.

      • Tr1pTr0p

        This is unfortunate for you, because I own an iPhone 4S, I like to follow news related to it, and I like to argue, obviously. 🙂

  • Obsidian71

    Holding off on iOS 6 in order to wait for Google Maps has got to be the height of stupidity. But as @Solowalker:disqus said most haven’t tried iOS Maps and are basing opinions about Apple Maps based on hearsay. I downloaded Google Maps and now i’ve got Navigon the full featured GPS, Apple and Google Maps and I even have Waze. An embarrassment of riches and I didn’t have to wait on upgrading to iOS 6 to get here.

    • Siv

      “Stupidity” is what the Apple fanboys are known for.

      • Yea cause if there anything the majority of android users are known for, its being a highly intelligent group of people. (sarcasm)

    • Tr1pTr0p

      People simply can not dislike an Apple product. Of course, that’s impossible! If they dislike it, well, they just haven’t used it or they used it in a wrong way. Riiight.
      Your lack of intelligence is disturbing.

      • I use apple products, Samsung products, google products, and Microsoft products. I have my complaints about all of them. Each one has their own flaws and problems. Sometimes more or less than others. But down right disliking a product over some flaws is illogical. And insulting people’s intelligence because of there preferences is not only immature, but quite lacking in intelligence in of itself.

      • Tr1pTr0p

        “But down right disliking a product over some flaws is illogical.” Certain flaws are the main reason for disliking a product, in this case: Apple Maps. Your argument is fundamentally flawed. Have a nice day.

      • And your ignorance is irritating

      • Tr1pTr0p

        Well, now you know exactly how I feel 90% of the time when I decide to read the comments.

      • Obsidian71

        Feel free to form whatever opinion you have about a product AFTER actually using it.

  • In srilanka App Store still not available to download

  • Mike

    I did until i bought the iphone 5 mid November then had no choice