A new survey of pre and post-comparison interest in smart speakers suggests that more people are currently likely to buy Amazon’s device due to its low price and the established feature set than Apple’s HomePod.
According to the latest quarterly data from research firm Gartner, BlackBerry’s share of the global smartphone market is now 0.0 percent versus its peak market share of approximately 20 percent in 2009. To be precise, the Canadian company’s global market share in the fourth quarter of 2016 stood at a rather measly 0.0481 percent, Gartner said yesterday.
Of the more than 432 million smartphones sold during the holiday quarter, just 207,900 were BlackBerries running the company’s own operating system (BlackBerry also sells devices that run Android, like DTEK60 and Privilege). The development marks the end of an era, nearly ten years after Apple launched its iPhone.
Market research firm Slice Intelligence recently estimated that the $159 AirPods earphones, which launched on December 13, have managed to capture one out of each four dollars spent online on wireless headphones during December 2016, beating Apple’s own premium audio brand Beats which took a Slice-estimated 15.4 percent share of the wireless headphone market.
But according to NPD Group’s December 2016 Weekly Retail Tracking Service data cited by CNET, Slice’s data paints an incomplete picture of the wireless headphone market. According to NPD’s own findings, AirPods have captured a modest two percent of the market in units and three percent in dollars.
Market research firm Slice Intelligence estimated that AirPods, Apple’s $159 wireless earphones, took one out of each four dollars spent online on wireless headphones in December 2016. Launched on December 13, AirPods grabbed an estimated 26 percent share of online revenue in the wireless headphone market, beating out Apple’s premium audio brand Beats which captured an estimated 15.4 percent of the market, down from 24.1 percent between the start of 2015 and December 13.
In other words, Apple has managed to capture one-fourth of the wireless headphones market since the launch of AirPods. And if you also count Beats sales, the Cupertino company took almost 40 percent of online revenue in the wireless headphone market.
Kantar Worldpanel previously said that iOS achieved its strongest growth and the highest market share in the United States in more than two years. In its latest survey, the market intelligence company found out that iPhone’s share of the U.S. smartphone market grew 6.4 percent year-on-year in the three months ending in November 2016.
iPhone 6s, iPhone 7 and iPhone 7 Plus were the country’s three most popular smartphones during November, with the handsets taking share from Google’s Android platform in most markets globally.