First Windows 8 ads leak ahead of October 26 release

By , Oct 10, 2012

http://www.youtube.com/watch?v=lkTDQ-b2MDs

As Microsoft gears up to launch Windows 8 later this month, arguably the most important software release in Redmond’s history, first television commercials have surfaced, revealing how the company will communicate the benefits of its first touch-focused operating system to the general public.

Windows 8 has a new tile-based interface consistent with the Metro design language, can run both legacy apps and those optimized for the touch interface, includes a digital store akin to the Mac App Store, features a unified kernel and scales up from the tiniest to the biggest screens and much more.

True to its form, Microsoft plans to offer Windows 8 in a bunch of flavors, including ARM and x86-based tablet versions, Windows Phone 8 for smartphones and standard desktop and server versions. Three more ads are right below the fold…

TechIt points us to four commercials which educate customers on how to use Windows 8 and its touch-focused features.

http://www.youtube.com/watch?v=3ng4KK04Ows

It’s unknown whether Microsoft intends to run these ads on television as they do not fit into standard 30 or 60 second slots.

http://www.youtube.com/watch?v=RS0fz1wArV8

One thing is certain though: Microsoft is going to spend big bucks to promote the hell out of Windows 8.

http://www.youtube.com/watch?v=3tN0hNQTrcU

And this is what retail packaging looks like.

According to Amazon listings (here, here and here), Windows 8 upgrades include a European N edition labeled as “not with Windows Media Player” and Windows 8 Standard Edition to Windows 8 Pro Edition.

Microsoft is also moving Windows 8 to local currency to purchase and access Xbox content. The weird Microsoft Points system will continue to be the currency for purchasing content for the Xbox 360 console, The Verge reported.

In other words, Points on your Xbox, and dollars on your Surface and PC.

Users of Windows XP, Windows Vista or Windows 7 will be able to upgrade to Windows 8 Pro for $39.99 via the web or $69.99 in stores. The software lands on store shelves on October 26, alongside the Surface tablet which will initially go on sale in 30+ Microsoft Stores.

The company is reportedly creating television ads to promote the Surface when the Windows RT version is launched and is currently filming those commercials in Italy, ScattidiGusto.it reported.

Here’s a Surface teaser from July.

According to Reuters, Microsoft CEO Steve Ballmer hinted in a letter to shareholders that his company could build more devices in the future. It’s been rumored that Microsoft wants to build its own phone and own the user experience in much the same way Apple does.

Is Windows 8 going to put Microsoft back in the saddle?

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  • http://twitter.com/BrandonyoSmith Brandon Smith

    the windows 8 commercial is the only good thing that windows has ever made.

  • http://twitter.com/Ryansox RyansoxAE

    Very interesting. I am actually kind of scared of upgrading to windows 8 on release day. Some companies have even went out and said that windows 8 ruins the pc. Just gonna have to wait to find out.

    • http://twitter.com/Tkf530 Tristan

      Like who?

  • imot65

    Its pathetically hilarious at the end of the first video where it shows the laptop and the desktop that resembles soooooo much a MacBook Pro and an iMac… jezzzz!

  • http://twitter.com/iBroke1 iBr0ke

    Hebrew !!!

  • Thomas

    From among a zillion other things that they could have searched, they searched for ‘apple’ cake (0.23)!!!

  • http://twitter.com/lgasparjnr laszlo gaspar

    ive been using windows 8 since the very first beta and i can say that it is truely awesome.

  • http://www.facebook.com/zac2486969 Zac Bishop

    The wars back :)

  • http://twitter.com/RogWilco Nick Williams

    Aww, Microsoft killed all the YouTube clips. Anyone have a link to a mirror that’s still up?

  • http://twitter.com/pedrohcm Pedro Henrique M.

    videos no longer available : (

  • http://www.facebook.com/eric.park.501 Eric Park

    cant play the vid;(