With the iPhone 13 doing particularly well this summer, Apple's aired two new ads highlighting the device's durability and water resistance.
Apple’s new “Relax, it’s iPhone” ads praise durability and splash resistance
Marketing
Apple wants you to know how durable the Apple Watch is ahead of a rugged model
Apple's new commercial, focused on the durability of its Apple Watch Series 7, arrives weeks ahead of a rumored rugged model that should launch in the fall.
Apple’s new iPhone privacy ad bluntly warns that “Your data is being sold”
Data brokers are targeted in a new iPhone privacy ad from Apple which warns viewers pretty bluntly that their data is being sold without consent.
Tour Skywalker Sound in Apple’s new Star Wars-themed “Behind the Mac” video
Apple's new Star Wars-themed video dives deep into how Lucasfilm is using the Mac hardware and software in its Skywalker Studio to create iconic movie sound effects.
Apple’s new ad shows using Cinematic mode and macro shots on iPhone 13 Pros
Apple's new Shot on iPhone film about food culture in Singapore showcases Cinematic shooting mode and macro photography on the iPhone 13 Pro.
The latest Apple Watch ad is both shameless and another masterclass in advertising
Emergency SOS on Apple Watch stars in a new Apple advertisement that tugs the heartstrings by reinforcing how the wrist-worn device could help save lives.
Apple takes you behind the scenes of its holiday film, “Saving Simon”
Go behind the scenes of this year's Apple holiday ad which was shot with the iPhone 13 Pro cameras by Oscar nominees Jason Reitman and his son Ivan.
French director Michel Gondry uses iPhone 13 Pro cameras to film a short starring eggs
Apple has shared a new video shot on iPhone, featuring eggs. Commissioned by Apple, the short film was taken with iPhone 13 Pro camera by French director Michel Gondry.
Apple’s been secretly buying Google ads for major apps to capture subscription revenue
Apple seems to have plotted a legitimate yet cunning scheme designed to capture millions of dollars in revenue from high-profile subscription apps like Tinder and HBO. It involves buying Google ads which take customers to an app's page on the App Store, potentially preventing people from realizing they could also subscribe on the web.
Deal: Buy a smart TV from LG and get three free months of Apple TV+
LG and Apple have teamed up for a promotion offering free Apple TV+ for three months to those who buy an eligible smart TV from the Korean consumer electronics maker.
California streaming no more: You’ve read about the latest Apple shiny, now watch all the new ads
Apple's virtually-held September 14 event under the tagline “California Streaming” revealed updates to the iPhone lineup, Apple's bread and butter, in addition to the sixth-generation iPad mini and Apple Watch Series 7. If you're not caught up yet, it might be a great idea to watch the new ads first to familiarize yourself with Apple's talking points before diving deeper.
If the Perseverance had Google Photos…
Having spent six full months on Mars, NASA's Perseverance Rover has already snapped up 125,428 photos, and it's showing no signs of slowing down.