With the iPhone 13 doing particularly well this summer, Apple's aired two new ads highlighting the device's durability and water resistance.
Apple's new commercial, focused on the durability of its Apple Watch Series 7, arrives weeks ahead of a rumored rugged model that should launch in the fall.
Data brokers are targeted in a new iPhone privacy ad from Apple which warns viewers pretty bluntly that their data is being sold without consent.
Apple's new Star Wars-themed video dives deep into how Lucasfilm is using the Mac hardware and software in its Skywalker Studio to create iconic movie sound effects.
Apple's new Shot on iPhone film about food culture in Singapore showcases Cinematic shooting mode and macro photography on the iPhone 13 Pro.
Emergency SOS on Apple Watch stars in a new Apple advertisement that tugs the heartstrings by reinforcing how the wrist-worn device could help save lives.
Go behind the scenes of this year's Apple holiday ad which was shot with the iPhone 13 Pro cameras by Oscar nominees Jason Reitman and his son Ivan.
Apple has shared a new video shot on iPhone, featuring eggs. Commissioned by Apple, the short film was taken with iPhone 13 Pro camera by French director Michel Gondry.
Apple seems to have plotted a legitimate yet cunning scheme designed to capture millions of dollars in revenue from high-profile subscription apps like Tinder and HBO. It involves buying Google ads which take customers to an app's page on the App Store, potentially preventing people from realizing they could also subscribe on the web.
LG and Apple have teamed up for a promotion offering free Apple TV+ for three months to those who buy an eligible smart TV from the Korean consumer electronics maker.
Apple's virtually-held September 14 event under the tagline “California Streaming” revealed updates to the iPhone lineup, Apple's bread and butter, in addition to the sixth-generation iPad mini and Apple Watch Series 7. If you're not caught up yet, it might be a great idea to watch the new ads first to familiarize yourself with Apple's talking points before diving deeper.
Having spent six full months on Mars, NASA's Perseverance Rover has already snapped up 125,428 photos, and it's showing no signs of slowing down.