Marketing

California streaming no more: You’ve read about the latest Apple shiny, now watch all the new ads

A still image taken from Apple's iPhone 13 Pro introduction video on YouTube, showing a closeup of two crew members shooting a winter scene using a tripod for the handset

Apple's virtually-held September 14 event under the tagline “California Streaming” revealed updates to the iPhone lineup, Apple's bread and butter, in addition to the sixth-generation iPad mini and Apple Watch Series 7. If you're not caught up yet, it might be a great idea to watch the new ads first to familiarize yourself with Apple's talking points before diving deeper.