White iPhone 4

The White iPhone 4 is the long awaited iPhone which release has been postponed several times by Apple.

Concierge, Scout, and iQueue – Apple’s Internal Apps get a Makeover

Alex Heath ∙ October 26, 2010

The Apple Store app has been updated to support location based check-in and reservation services for customers at Apple Stores. These Foursquare-like check-ins will help customers find Apple employees to assist them while their shopping.

Genius Bar reservations can also be confirmed through location based check-ins from customers. The 1.1 update was pushed this morning. This new feature in the Apple Store app will interface with Apple employee's internal apps, like Concierge.

Macstories recently released an exclusive from an inside source that there has been a major revamp to the Apple Store apps that are used internally by Apple employees. Apparently, this Apple Store app update will help make Apple employees more efficient...

Latest Apple Store App Update Features Illusive White iPhone 4

Jeff Benjamin ∙ Updated January 24, 2016

Could this be a sign of the impending release of the white iPhone 4? In the latest update to Apple's Store App for the iPhone, which features new concierge integration among other things, the white iPhone 4 is indeed available for reservation.

Whether or not this means that the issues surrounding the product's production have been completely ironed out, and a release is right around the corner, is of course anyone's guess. You have to admit, though, it's certainly an encouraging sign for those who are still holding out...

White iPhone 4 Spotted in the Wild, Delay Explained

Alex Heath ∙ October 15, 2010

The white iPhone 4 is like the unicorn of the tech world. It's the mythical, magical beast that no one has ever found but everyone wishes was real. Apparently, according to Pocket-lint, there are stock piles of white iPhone 4's sitting at Apple HQ on Infinite Loop.

If you've been waiting for a white iPhone 4, you've been waiting for a long time. However, there have been some white unicorns that have managed to roam into the wild over the past few months. One was recently spotted at a press event in New York City...

Leaks Indicate White iPhone 4 Might be Coming

Guest Author ∙ September 28, 2010

It doesn't seem all that long ago when the iPhone community was up in arms about the delayed release of the white iPhone 4. Time has passed and overall I don't hear much complaining across the front lines.

iPhone FAQ has a story that highlights an inventory leak from Canadian iPhone carrier, Rogers. The report shows a screenshot that lists the white iPhone 4 underneath the black version. It's noted that once a product is listed in Rogers Sales Central it emerges shortly thereafter...

Steve Jobs Email About the White iPhone 4 Coming for Christmas Was a Fake

Sébastien Page ∙ September 19, 2010

Last week we broke the news about an email that Steve Jobs had sent as a reply to one of our readers. The email was about the white iPhone 4 and implied it would be available by Christmas.

I had been "tipped" several times with emails from Steve Jobs but I never published them because they looked really fake. This one however seemed completely legit and I trusted our reader Nathan about the whole thing. I was wrong. Let me explain...

Steve Jobs Email About the White iPhone 4

Sébastien Page ∙ September 17, 2010

The white iPhone 4 has been way overdue. First supposed to be available at the same time as the black model, it's launch was postponed several times. Last time we heard from Apple about the matter, they said the iPhone wouldn't be available until "later this year". So much for a clear timetable.

iDB reader Nathan emailed Steve Jobs and asked him more details about the white iPhone 4 release date. Nathan was lucky enough to get an answer from Steve apparently within minutes. As usual, the reply is more mystical than clear...

Predictions for Tomorrow’s Apple Event

Guest Author ∙ August 31, 2010

Unless you've been underneath a rock for a few weeks you're aware that Apple will be holding their annual September event this Wednesday. With such an event so close, you can pretty much find a rumor for any wild idea you could think of. We figured here at iDB we'd toss around some ideas and let you add your own.

I'll start with the casualties:

Light Leak is Causing White iPhone 4 Delays

Sébastien Page ∙ July 28, 2010

There's a price to pay if you want to make beautiful devices, and Apple knows exactly what this price is... The Street as an article this morning that reveals the white iPhone 4 delays may be due to back light from the iPhone display screen leaking out around the edges of the glass and seeping through the back of the phone.

[...] the light seepage presents a very specific problem to the white phone since it is far more transparent than black. The iPhone is made like a glass sandwich. Apple uses Corning's Gorilla glass on the front and back of the phone and a metal band runs around the outside doubling as an antenna.

If I were in charge of that, I'd say put a case on your iPhone and you won't see the light anymore but we all know Apple wouldn't want such a quick fix for such a major issue... or would they?

The White iPhone 4 has been awaited like the messiah since June 15th. Apple has now postponed its launch for the third time, the latest ETA being "later this year".

Is Apple Becoming Sloppy?

Sébastien Page ∙ July 24, 2010

As the holder of a Masters in Advertising, I've always appreciated Apple's marketing machine. No matter what you think about the firm from Cupertino, you have to admit their PR and marketing machine is perfectly oiled. Every word, every product have been thought through to deliver the exact message Steve Jobs & Friends want you to receive.

Lately though, I think Apple kinda lost control of their PR/Marketing machine showing the oh-so-perfect company can be sloppy at times. Here is what I think Apple screwed up in the last couple months.

1. Apple announces the iPhone 4, which will supposedly come in black and white.

2. Rumors going around say the iPhone won't be available in white at launch. Strangely, Apple doesn't even deem it necessary to communicate on this.

3. On the iPhone 4 pre-order day, Apple just let us find out by ourselves the white iPhone wasn't available. Lame.

4. Apple finally decides to speak up and admits the white iPhone won't be available until mid-July.

5. In the meantime many people start reporting having problems with the iPhone 4 antenna.

6. Steve Jobs sends a cocky reply to the iPhone 4 antenna complainers telling them they don't know how to hold their phones and they should buy a case.

7. Apple admits the problem comes from the formula used to display bars. They say they will release a software update that will fix this.

8. Apple holds a special event where they pretty much confirm there is no problem with the iPhone 4 antenna. Because there is no problem, they will give away free cases. Wait, what?

9. On the same day, Steve Jobs says the white iPhone will start shipping at the end of July.

10. A few days later, Apple says in a 2-sentence statement that the white iPhone 4 will not be available until later this year.

I think there were communication mistakes on Apple's part. These antenna and white iPhone episodes could have been killed since day one if they had sent the appropriate information instead of staying silent and closed out.

But hey, at the end of the day, I've got my black iPhone 4 which I love, and I also get a free Bumper. So no, I'm not complaining, I'm just laying down facts from the last few weeks.

What do you think?