In an effort to drum up more engagement from users, Twitter plans a native video player as an extension of its Vine service, and as a rival to Google's YouTube. Instead of just tweeting a URL to a video elsewhere, Twitter wants users to actually upload videos to its site to keep engagement and sell you products through advertisements.
The Twitter Video website, with limited access, appeared for a short time on Friday evening, clueing us in on some of the features Twitter Video may feature when it launches in the first half of 2015. While Twitter provided a few small details about its video service on a conference call in November, this is the first time we've gotten some real details.