Steve Jobs

What privacy entails, in Steve’s own words

Steve Jobs tried to warn Mark Zuckerberg about privacy in 2010. This video clip of Steve at the D8 conference from June 2010 articulates what online privacy meant to Apple back then. Fast-forward eight years and nothing has fundamentally changed in the way Tim Cook & Co. approach accessing user data and protecting their privacy.

Steve Jobs originally thought Genius Bar would never work

When Apple’s former retail chief Ron Johnson presented the idea for tech support stations—dubbed Genius Bar—that would be located inside the company’s brick-and-mortar stores, Steve Jobs loathed the concept and thought it would never work.

“I remember the day I came in and told Steve about the Genius Bar idea and he says, ‘That’s so idiotic! It’ll never work!’”, Johnson told Recode.