O2 customers can now purchase iTunes credit and have it charged to their wireless bill

Telefónica-owned UK carrier O2 announced via a press release on Monday that its customers can now buy iTunes credit and have the purchase charged directly to their monthly wireless bill. Furthermore, customers can also purchase iTunes credit by taking it out of their Pay & Go phone credit.

The development is part of Charge to Mobile, an alternative method of payment already used by over a hundred merchants in the United Kingdom through O2’s online and mobile channels. Folks can use Charge to Mobile to pay for digital content, with O2 claiming that its customers have made over ten million transactions to date.

Check out cheeky newspaper ad by British carrier O2 that hints at iPhone 6

Cat humor is making the jump from the Internet to print in a cheeky new newspaper advertisement by Telefónica-owned British carrier O2. The ad amusingly teases the next iPhone, which will be announced next Tuesday.

A quick photo of the advertisement has been shared on Twitter Monday morning by Tom Warren, Senior Reporter for the technology website The Verge.

“Our O2 Gurus can help you master your smart devices,” reads the ad's copy. “Unless it's the new ... as it's not out until ... / .... / ...”.

Jump past the fold for the full scan of the advertisement.

Apple launches cheaper 8GB iPhone 5c

As expected, Apple has launched an 8GB version of its iPhone 5c this morning. The handset popped up on UK carrier O2's website a few moments ago, priced at £50 on contract. That's a little over $80 in USD, and between £50 and £100 cheaper than the 16GB model.

Apart from the smaller storage bin, the new iPhone 5c is identical in every way to the handset that Apple introduced back in October. It still has a 4-inch Retina display, the powerful A6 processor, and an 8-megapixel camera. And yes, it's still unapologetically plastic...

iPhone 5s/5c will support 4G LTE on UK’s O2 and Three, carriers confirm

Apple's new iPhone 5s and iPhone 5c can work on more than thirteen different LTE bands, "more than any other single model of smartphone," per Apple. Whereas last year's iPhone 5 launched in a hundred countries across 240 different carriers, 2013 iPhones will be released on an additional 30 carriers, bringing the number of world carriers which carry Apple's device to 270. Now, there's been some commotion whether or not the handset's updated LTE capabilities support 4G LTE flavors of United Kingdom's O2 and Three carriers...

O2 employee hunted over $240,000 worth of stolen iPhone 5

Today may be the big day for many awaiting Apple's iPhone 5, but buyers at one of UK carrier's O2 stores were left disappointed after £150,000 (around $240,000) worth of iPhone 5 were stolen before they could be handed out to eager purchasers.

The O2 store, located in London, had 252 brand new iPhone 5 handsets go missing around 1:30am, with the authorities hunting a man in connection with the theft.

A 23 year-old O2 worker is believed to be the man behind the disappearing iPhones, with cash from the store's safe also missing, according to reports...

O2 Launches New iPhone 4S Rental Program

Not everyone needs everything for an extended amount of time. That's why you can rent pretty much anything these days. Cars, houses, washing machines, furniture and the like can all be leased for short amounts of time and then returned.

Now the European-based operator O2 is looking to bring this business model to the smartphone market as it has just announced its new rental program: O2 Lease. With the service, customers will now be able to rent the iPhone 4S instead of purchasing it...

UK Carrier O2 Already Getting Ready For iPhone 5 Launch

Network provider O2 has notified its UK retail stores that they will be carrying out a three-week process to swap the old iPhone displays with new ones in order to get ready for the release of Apple's next iPhone.

The news was brought to light by several MacRumors readers, and this report confirms the rumor of an early-September iPhone 5 launch.

Continue reading for the notice sent by O2 to its UK retail stores...