Telefónica-owned UK carrier O2 announced via a press release on Monday that its customers can now buy iTunes credit and have the purchase charged directly to their monthly wireless bill. Furthermore, customers can also purchase iTunes credit by taking it out of their Pay & Go phone credit.
The development is part of Charge to Mobile, an alternative method of payment already used by over a hundred merchants in the United Kingdom through O2’s online and mobile channels. Folks can use Charge to Mobile to pay for digital content, with O2 claiming that its customers have made over ten million transactions to date.
This new capability is made possible thanks to O2’s partnership with leading managed service provider’s epay and Touchtechmedia and with mobile payments company Boku.
According to O2 (thanks, Marcus!), customers purchasing the £20 iTunes code through direct carrier billing for the next two weeks will receive a voucher worth £25.
Unlike physical iTunes Gift Cards, your iTunes codes are delivered by email. The codes are redeemable through iTunes or via the App Store app on iOS devices, using the Redeem option found at the bottom of the Featured page.
iTunes credit is good against purchase of digital items sold on Apple’s various content stores, like iOS and OS X apps, movies, TV shows, music and more. It can be used for In-App Purchase and In-App Subscriptions as well.