Ever since Twitter shut down Meerkat, the popular live-streaming app that cleverly uses Twitter existing account and social graph infrastructure, it became clear that the micro-blogging startup was about to launch a similar service of its own.
Indeed, on Thursday the company announced immediate availability of Periscope, a live-streaming video service it acquired back in January.
The free iPhone app, like Meerkat, allows users to start live-streams from their device in an instant.