Tuesday, Snapchat announced a new feature called Discover which highlights curated stories from Snapchat's different editorial teams.
Snapchat is moving to become a media platform so they've partnered with some of the major names in media like the ESPN, Vice and CNN to build a storytelling format which puts the narrative first.
“This is not social media” nor is it aboutwhat’s most new and trending, remarked the firm in a blog post. No, sir — Snapchat believes in curation and high-quality content so “We count on editors and artists, not clicks and shares, to determine what’s important.”