Sometimes it's easy to forget that we in the geek world aren't like normal people. We spend our lives connected, and backing up our data is just one of those things we do as a matter of course. Until iOS 5 arrives in the coming months, the only way to back up an iOS iDevice is to plug it into iTunes and let it sync. But does anyone actually do it?
According to a little birdie, only 50% of the customers who take iDevices into Apple Stores for repair have their apps, settings, contacts and the like, backed up.
That's right - around half of iPhones, iPads and iPod touches don't find themselves plugged into iTunes after that initial set up - a set up that won't even need to be done after iOS 5 lands...