Apple is nuking Intel chips in Macs out of orbit, and the chipmaker is obviously unhappy about it. But according to Intel's optimistic CEO, the company will try to win back Apple's business.
Apple is still in the process of transitioning away from Intel-branded processors for products like the iMac, Mac mini, MacBook Air, and MacBook Pro. Ever since Apple kicked off that effort, Intel has been going out of its way to show off the "power of PC," because obviously that's where Intel's future lies. And now the company's back at it.
Apple's transition to its own M1 processor for the Mac (and iPad Pro!) lineup has gone pretty smoothly so far. However, things may start to get a bit rocky as the company continues to lean away from Intel's processors. Namely, when it comes to features.
According to a new report, Apple has been developing a more powerful Mac mini around the same chip as the next MacBook Pro to replace its high-end Intel-based counterpart.
If early CPU scores for the new 24-inch iMac powered by Apple's M1 chip are anything to go by, shoppers can expect a substantial speed increase over the previous generation.
Dongle. Dongles. It's one of those words that if you say it enough times, it starts to lose its meaning. And yet, for some companies looking to drum up a competitive spirit against Apple, those dongles are an important factor.
Intel is having some fun out there, poking Apple with a series of ads that try to garner attention for its lineup of chips as Apple earns plenty of attention for its brand new M1 processor. However, its latest ad seems a little strange.
Most people associate the Procursus bootstrap and Sileo package manager with the iOS 12-based Chimera jailbreak or the iOS & iPadOS 13-based Odyssey jailbreak, but that’s liable to change soon future as Odyssey Team member Hayden Seay teased almost a month ago that Procursus and Sileo would be coming to the Mac.
Wednesday evening, we got a first-hand glimpse of just how quickly the aforementioned project appears to be coming along.
Last year, Apple began its transition away from Intel chips in its computers, opting to go with its own Apple silicon instead. Earlier this month, Intel launched a new ad campaign against Apple, trying to get people to stop paying attention to the successful M1 processor in its newest MacBook models, and instead keep folks interested in Intel chips.
It was only recently that Intel wooed "I'm a Mac" star Justin Long to appear in ads that target M1 Macs, yet the embattled chipmaker is now looking to make future Apple silicon.
In January of this year, Intel announced that its CEO at the time, Bob Swan, would be stepping down. The company was on shaky ground, for a variety of reasons, and a shakeup at the top was seen as a way to get things back on a right path. That probably hasn't happened quite yet, but that isn't stopping the company from leaning into some anti-Apple marketing.
Justin Long, who appeared alongside John Hodgman in a series of TV commercials for Apple's "Get a Mac" campaign back in the 2000s, is now mocking M1 Macs on behalf of Intel.