Being able to land major first-look deals is, well, a big deal, for companies and individuals alike. Which is why they're usually associated with highly competitive negotiations. And it turns out another one has happened, with Apple TV+ coming out on top.
With the initial free trials of Apple TV+ about to expire, Apple is sending out emails letting customers know they'll have to start paying soon. If they want to keep access to the video streaming service, that is. Which Apple would obviously very much prefer if you did.
There was a long period of time there where Apple was doing just about everything it could to nail down first-look deals. That included producers, directors, and actors. It's been quiet on that front for a bit of time now, but today might buck that trend.
It's been relatively quiet on the premiere front for Apple TV+ through the beginning of 2021. However, that is going to change throughout the rest of the year. And in an effort to get people excited, Apple's released a sizzle reel showing off the busy rest of the year.
Apple TV+ has been the go-to spot (mostly) for Peanuts-related content for some time. That includes new entries in the long-running property. And now there's a documentary coming down the line that takes a look behind the scenes.
Dolby Vision offers a richer viewing experience, but support from both the content and the hardware showing it off is needed to enjoy it. And for folks who use the Apple TV app on their Xbox, that support is coming.
Apple's library of films, documentaries, and TV series have bee nominated for a variety of different awards since Apple TV+'s launch. And now the company is swinging for the fences again with another acquisition.
Legendary director Martin Scorsese is currently working on his next project, a period piece set in the 1920s starring Leonardo DiCaprio (Titanic), which is coming soon to Apple TV+. And now, we finally have a look at the upcoming film.
Tom Hanks has already starred in a major film for Apple TV+, the World War II thriller Greyhound, and now he's heading back to the streaming service. So to speak.
Well, this is a bit different. According to a new report, Apple Original Films has picked up the filmed production of a hit Broadway musical -- and it's coming soon to Apple TV+.
With so much of the content we watch being from digital platforms, it can be sometimes easy to forget that that content might not always be available to us. And not just because we don't have it installed or because we don't have an internet connection. But rights holders and regional rules might block content -- even after we buy it, making it impossible to watch.
It wasn't too long ago that Apple confirmed it would be hosting yet another documentary on Apple TV+. This one's called Fathom, and it's all about humpback whales.