New Microsoft ads for Windows 10 focus on things Macs can’t do
Microsoft this weekend published four new commercials for its Windows 10 operating system that showcase things “Macs can’t do”. The ads feature Kristie and Jess, AKA The Bug Chicks, the two women who are apparently trying to change the way kids think about bugs.
The two characters, one of whom is a Mac fan jealous of Windows 10 features, explore competitive advantages of Microsoft’s operating system like the built-in Cortana personal assistant, support for inking and drawing on notebooks with built-in touchscreens, the ability to log in to Windows 10 with one’s face and more.
As each Windows 10 feature is highlighted, the other woman responds with a variation of the “I don’t have a touchscreen on my Mac, I’m jealous of that” theme.