Cortana

Microsoft finally unveils its Siri competitor ‘Cortana’

It's been nearly three years since Apple unveiled Siri on its iPhone 4s, and Microsoft finally has its answer to the digital assistant: Cortana. Named after a virtual character in the company's popular Halo gaming franchise, the feature is powered by Bing and offers a mix of Google Now-ish and Siri-like characteristics.

We first got a glimpse of Cortana earlier this year courtesy of a developer leak, but Microsoft officially unveiled her this morning at its Build Developer Conference in San Francisco. The assistant will ship alongside several other new features in the Windows Phone 8.1 update, expected to launch in the next few months...

Meet Cortana, Microsoft’s answer to Siri

The Windows giant Microsoft will be introducing its upcoming Windows Phone 8.1 update at the Build conference next month.

With it comes Cortana, a Microsoft-branded personal digital assistant that includes functionality provided by Apple's Siri and Google's Google Now voice-activated assistants.

It also has a few nice features not provided by Apple so perhaps competition from Microsoft (and Google) will prompt the iPhone maker to roll out new Siri features sooner than later. The Verge has an exclusive look at Cortana's interface and some of its features, here are the highlights...