You don't need to be an advertising expert to figure out that the latest campaign for Samsung's Galaxy S7 and Galaxy S7 Edge bears striking resemblance to “Shot on iPhone,” one of Apple’s most successful ad campaigns which has won many awards since its debut nearly two years ago.
As CNET reported this morning, Samsung started airing a brand new commercial for its new Galaxies.
Titled “Captured on Samsung Galaxy S7”, the video was conceived to show off 4K video capture capabilities of the phone.
Camera+ by oddly named developer taptaptap, one of the longest-standing camera applications (and one of the best out there, in my personal opinion), has received a major refresh on the App Store.
Camera+ 8.0 packs in a slew of improvements such as an innovative slow shutter feature, an extended range of effective ISO values, a handy extension for easier sending of photos from the share sheet of other apps and more.
It looks like Apple has turned to LG's Innotek division as a source of dual-camera modules for its upcoming iPhone 7 refresh. Industry sources told Business Korea that “LG Innotek will exclusively supply dual camera module to Apple's iPhone 7 Plus, which will come out in September this year”.
Apple today posted a total of eight new commercials to its YouTube channel, each running fifteen seconds long and highlighting cherry-picked camera work by iPhone photographers from around the globe.
The ads showcase the various video capture features of the iPhone's camera, including Slo-Mo. One of the photographers actually shot his video on an airplane flight between Miami and Curaçao.
Apple's rumored Amazon Echo rival, which we learned yesterday could actually be an upgraded Apple TV, will have a built-in camera and use facial recognition to detect users as they enter the room, said the people briefed on Apple's plans who spoke to CNET on condition of anonymity.
Upon recognizing a user, the device would pull up their preferences, such as the music and lighting they like, the sources said.
Differences between the 4.7-inch iPhone 6/6s and the 5.5-inch iPhone 6 Plus/6s Plus are mostly confined to screen size, battery and optical image stabilization on the bigger model.
With the next iPhone, this imaging gap between the regular-sized model and its 5.5-inch brethren is expected to widen by a significant margin.
Purported iPhone 7 technical drawing discovered on Chinese forum Baidu by Italian-language HDBlog serves as yet another indication that the flagship iPhone 7 Plus model will be exclusively outfitted with a rumored dual-camera system, leaving the regular-sized iPhone 7 model with modest photography improvements stemming from a larger camera package.
A claimed photo of an alleged 4.7-inch iPhone 7 backplate, which surfaced on a Weibo account this morning, gives us a closer look at the handset's protruding camera, cleaner antenna lines and more. Prior leaks showed a camera design not flush with the housing, but the new photo suggests that the rear camera could be slightly bevelled, too.
French leaker Steven Hemmerstoffer yesterday republished an image of some claimed iPhone 7 Plus components, found on Weibo.
The photo appears to show an alleged dual-camera module said to be destined for the handset's refresh, along with NAND flash chips which suggest that the iPhone 7 could include a new 256-gigabyte model.
The presence of both 16GB and 64GB memory modules on the photo might indicate that, disappointingly, the iPhone's highly criticized low-storage 16GB model won't be going away with the forthcoming hardware refresh.
Remember the rumor, backed by a report from reliable Apple analyst Ming-Chi Kuo, that only a 5.5-inch model of an 'iPhone 7' would have a dual-lens camera while its 4.7-inch brethren would get stuck with a boring single-camera module?
Now we know where that came from: Apple's camera supplier Sony has fallen behind schedule, prompting the iPhone maker to add another dual-camera supplier to the mix: LG's Innotek division. That's the current word on the street, according to a Barron's report citing Nomura Securities analysts.
Recently leaked images of a purported iPhone 7 backplate have since puzzled technology watchers, who scratch their heads over an additional hole that sits between the rear iSight camera and the LED flash. iPhones already have one hole on the back for a microphone that improves Siri reception and suppresses background noise during phone calls.
As you know, prior rumors have insisted that Apple's iPhone 7 will arrive outfitted with the iPad Pro's Smart Connector and a dual-speaker setup.
Hope you're ready for some bad news though: design blueprints that surfaced today pour cold water on those rumors, suggesting strongly that the new phones won't have stereo speakers. As for two compelling hardware additions—the Smart Connector and dual-lens cameras—they'll be iPhone 7 Plus-exclusives.
Mother's Day is this Sunday and Apple is taking notice. In addition to airing a Mother’s Day-themed iPhone 6s ad and sending an email blast to remind customers to pick up an Apple Watch as a Mother’s Day gift recommendation, the company has now launched a dedicated website that lets you make your Mom appear in her own 'Shot on iPhone' film.
The interactive web app is aptly named “Moms Shot on iPhone” and is really amazing.