Online retailer Amazon announced this morning that it has started to offer its Prime Video service as a standalone subscription independent of its $99.99 annual Prime membership, which includes things like free two-day shipping, unlimited streaming of music, movies and television shows and other perks.
In an effort to step up its challenge to Netflix, the e-commerce giant has priced its standalone offering at $8.99 per month—a dollar more than Netflix's entry-level $7.99 plan in the United States.