Apple has a "secret team" exploring various changes to the App Store, reports Bloomberg. Citing people familiar with the company's plans, the outlet says among the ideas being pursued is paid search results, where developers pay to have their apps more prominently displayed.
Such a move would drastically impact search results, as a developer with a word puzzle game in the App Store could essentially pay to have their game listed among the top search results—similar to Google.com. It would also give Apple a new way to make money from the App Store.