Apple

Apple stops reporting opening weekend sales numbers for new iPhones

An Apple spokesperson has confirmed to CNBC that the company won't be reporting opening-weekend sales numbers for the new iPhone 7 and iPhone 7 Plus, giving the publication a funny reason for the unexpected decision: due to demand outweighing supply, Apple feels that first-weekend sales stats are “no longer a representative metric” for investors and customers when it comes to iPhones.

To me, that sounds more like Apple management aiming to pre-empty any further fallout in case launch sales are not as high as Wall Street analysts like to predict.

Apple is removing third-generation Apple TV from store shelves

The writing has been on the wall for the third-generation Apple TV since the fourth-generation model debuted in October 2015 with its refreshed hardware, Siri Remote and a brand new operating system, tvOS, that supports an App Store with third-party apps and games.

Apple now appears to be ready to kiss the previous-generation device good-bye: 9to5Mac reports that the third-generation Apple TV is being pulled from store shelves as Apple begins phasing it out.

Apple execs go on PR offensive to defend removal of “dinosaur” headphone jack from iPhone 7

Apple's marketing honcho Phil Schiller said during yesterday's iPhone 7 keynote that the company has had the courage and vision to remove the ubiquitous 3.55 mm audio headphone jack from the handset in a forward-thinking move that has allowed its engineers to cram more hardware features inside the handset than ever before.

Schiller, Greg Joswiak and hardware chief Dan Riccio took to BuzzFeed News to list some of the new iPhone 7 features made possible by the abolished jack.

Poll: Will you be upgrading to iPhone 7?

Apple's newly-unveiled iPhone 7 and iPhone 7 Plus are truly stunning in visual appeal and new features, and many of you are undoubtedly going to be either pre-ordering this Friday or lining up at your local stores to try and get one when they're available.

Roundup: first impressions of Apple Watch Series 2, iPhone 7 & AirPods

Following its big iPhone 7 event this morning, Apple gave journalists the opportunity to go hands-on with some of the new products it announced today including the iPhone 7, Apple Watch Series 2, and AirPods. And as usual, we've rounded up some videos of these first impressions so you can get a better look at the new hardware.

Weight, size, and battery life: iPhone 7 vs iPhone 6s

Apple's iPhone lineup just got even better as of Wednesday's product unveiling. Not only are the devices super fast, more power-efficient, and available in new finishes, but they also come with a slew of new finishes that owners of previous-generations of iPhone will drool over.

In this piece, we'll compare the iPhone 7 to the iPhone 6s so you have an idea of the differences in size, weight, and even their expected battery life.

iPhone 7 is water resistant but liquid damage is not covered under Apple’s warranty

Apple's new iPhone 7 and iPhone 7 Plus are the first dust and water resistant iPhones with IP67 protection, meaning they're 100 percent resistant to dust and sand and should survive being submerged in about a meter of water for up to 30 minutes. The devices have waterproofed components like the buttons, the chassis and the SIM tray.

Plus, they most likely use gaskets and seals like other water resistant phones. But if water does make its way into the device and damages it, don't count on Apple to replace it at no charge because liquid damage is not covered under its warranty.

You can now watch a replay of today’s iPhone 7 event

Folks who missed today's iPhone 7 and Apple Watch 2 event, or would just like to watch it again, will be happy to hear that Apple has posted the full video online for your streaming pleasure. Obviously you can read everything you need to know about today’s event right here on iDB, but if you have the time, the video is worth watching.

Apple recommends using a case with Jet Black iPhone 7

Apple's new Jet Black finish for the iPhone 7 looks breathtaking, but here comes the bad news: it could scratch all too easily though not on the #Scuffgate level. According to Apple itself, the highly glossy back of your iPhone 7 or iPhone 7 Plus may show “fine micro-abrasions” with use.

In fact, the company is recommending that would-be shoppers buy a case to help keep their handset in pristine condition.

Apple updates select iPad models with new pricing, storage options

Despite not mentioning the iPad once during today's iPhone 7 event, Apple has issued some minor updates to select models in its tablet line. For starters, all standard iPads have had their base storage option doubled from 16GB to 32GB.

This change brings the iPad family inline with Apple's just-announced iPhone 7 storage options, and it applies to the iPad mini 2, iPad mini 4, and the iPad Air 2. The nice thing is that all of these models will stay at their current prices.

High-gloss Jet Black finish is exclusively available in 128GB and 256GB iPhone 7 models

It's easy to get lost in an avalanche of today's Apple event reporting so it bears repeating that those looking to upgrade their cell phone experience to that gorgeously designed high-gloss black-clad iPhone 7, which Apple refers to as “Jet Black”, will need to opt for a more capacious—and pricier—128GB model.

In other words, people looking to pick up an entry-level 32GB iPhone 7 in Jet Black, which costs $649 contract-free, will be out of luck.