If you're looking for a way to kill your Sunday afternoon, you might try checking out the YouTube channel EveryAppleAds. The channel, as the name implies, hosts a massive collection of TV commercials for Apple products from the past few decades.
These guys have been steadily posting ads over the last several months. But just within the past week or so, they've started adding vintage Apple television spots from the 1980s that you've either forgotten about, or more likely, never knew existed...
It seems like it's 'pick on AT&T week,' because shortly after a report surfaced that Verizon was running an ad in The Wall Street Journal calling the carrier out for its 'most reliable network' claims, comes word that T-Mobile is going to run a similar print spot.
In a new print ad, set to run in today's issue of USA Today, T-Mobile bashes AT&T’s Next program, calling it 'sneaky and 'underhanded.' The copy also quotes a Verge article, saying “AT&T’s reaction to T-Mobile’s transparency is to be more deceptive than ever.”
Last week, AT&T launched a new ad campaign claiming that it not only had the nation's fastest LTE network, but also the most reliable. Citing independent third-party data, it said it now has the "highest success rate for delivering mobile content across 4G LTE networks."
Obviously, this didn't sit too well with Verizon, who has long touted the reliability and reach of its cellular network as the best in the country. So the Big Red carrier decided to take out a print advertisement in The Wall Street Journal yesterday to set the record straight...
iPad-bashing is becoming the recurring theme for Microsoft as the once dominant force in computing struggles to reclaim its relevancy in the post-PC world. Nowhere is this more evident that in Microsoft's inability to hit the ground running with Windows 8 on tablets.
With a few notable exceptions, you can tell an also-ran has run out of ideas when it puts together a television commercial advertising its contender against the industry leader.
Sometimes the strategy of piggy-backing on the top dog's popularity can do wonders (case in point: Samsung), but often times it just backfires. The latter appears to be happening with Microsoft's anti-iPad ads. I'll let you be the judge of that: the latest iPad-dissing 30-second spot sporting two baseball scouts is below the fold...
There are several key take-aways from a new report showing mobile advertising is exploding, set to surpass $9 billion in 2013. Despite a developed world saturated in smartphones, services for those devices continue to grow by leaps and bounds. Additionally, as we touched on Monday with the incredible success of Candy Crush Saga, the freemium app concept is red hot.
Such apps gain their popularity by being free up front, but earn their keep either through in-app purchases or advertising. According to the report by IAB and IHS, search accounts for 53 percent of mobile ad revenues, crystallizing what I've always thought: Google did not create Android out of some magnanimous gesture, but to keep ahead of the advertising curve...
As we've noted in the past, Apple has the unique ability to have products outnumbered by Android, yet excel in areas which count - like advertising. The latest case in point is a study finding nearly 75 percent of mobile ads are served to Apple's iDevices.
By contrast, Android's share of the mobile ad market is decreasing with Samsung's Galaxy S smartphones delivering barely any ad impressions, according to figures released by a mobile ad company...
Apple's new mission-statement ad campaign is epitomized in a television commercial which highlights Apple's California roots and celebrates the firm's famous 'Designed by Apple in California' tagline etched on the back of its products. It's unfortunately not testing very well with viewers.
Ad effectiveness firm Ace Metrix polled at least 500 television viewers who gave the latest commercial a score of 489 on its scale. That's below an industry average of 542 and the lowest score of more than two dozen Apple TV ads in the past year.
By comparison, Apple's past ads often topped 700, so the new campaign isn't as effective as Apple's ad shop TBWA/Worldwide thought it would be...
Along with a host of software-related announcements at this year's five-day developers conference, Apple cleverly used the WWDC venue to kick off a new brand awareness campaign entitled 'Designed by Apple in California' and created by the company's long-time ad shop TBWA\Worldwide.
First, the company rolled out videos that strive to explain the design philosophy driving its product development and subtly highlight its California roots epitomized in the 'Designed by Apple in California' tagline etched on the back of every Apple product.
The company has now taken the campaign to print media, with a two-page ad spotted in The Toronto Star newspaper...
Apple has posted a new, lengthy video to the iOS section of its website today. The 10-minute clip is called 'Making a difference. One app at a time.' and it highlights how folks around the globe are using apps on Apple's mobile products.
As usual, the videography in the short film is beautiful and the message is concise. Apple is showing how iOS apps help make the world a little bit better, and things a little bit easier, for people from all different walks of life. Watch it...
Earlier this week, Apple showed the WWDC crowd what could only be described as a pair of mission-statement videos. As we reported, these highlight Apple's renewed focus on simplicity in iOS 7 and underscore its famous 'Designed by Apple in California' signature.
The commercials didn't escape the attention of the eagle-eyed Bloomberg reporters who found out that Apple's long-time advertising agency TBWA\Chiat\Day is responsible for these videos.
Watchful readers will remember that the same agency is behind the company’s most memorable advertisements like the 'Think Different' campaign and the now legendary '1984' ad that launched the original Macintosh.
These clips are reportedly part of Apple's ongoing branding campaign and more will follow soon...
An intriguing Apple patent application was discovered Thursday, hinting at a solution to how smartphones could be owned in developing nations, such as India. The patent filing describes a way a handset owner could defray the cost of a smartphone's data plan by viewing advertising.
The patent application published by the U.S. Patent and Trademark Office, is entitled 'Method and system for managing credits via a mobile device.'
In the same way Apple's Passbook feature stores coupons and such, this proposed technology would expand the concept of digital wallets...
As you may have heard, Apple is now rushing to close music licensing deals for iRadio. And with Warner Music apparently finally on board, the company should formally take the wraps off its Pandora-killer at the WWDC keynote next Monday.
Bloomberg yesterday explained Apple's ad team is prepping to sell in-app iAds to major brands, which apparently can’t wait to advertise on iRadio. And now a new report by a major advertising trade publication claims Apple is also keen on monetizing the free service by injecting traditional audio ads...