Apple has started airing a new TV commercial for its iPhone this evening. The ad, which it has also posted on its YouTube channel, is called 'Music Every Day,' and it focuses on the handset's ability to play music.
The spot looks strikingly similar to the 'Photos Every Day' ad that started airing last month. There's a subtle piano backtrack, ambient noise, and people from different walks of life using the popular smartphone...
It's not unusual to see Microsoft and Apple products pitted against each other in a TV ad. Back in the early 2000s, Apple had success with its 'I'm a Mac' spots. And just recently, MS took on both Apple and Samsung in its 'Don't Fight' commercial.
But this new Windows 8 tablet ad takes the rivalry thing to a whole new level. Using the voice of Siri, Microsoft highlights a number of things that the iPad can't do, that a tablet running its latest OS can. As always, we have the video for you after the fold...
In his now legendary attempt to criticize an amendment that would have prohibited service providers from charging for a tiered Internet structure, former Alaskan Senator Ted Stevens in 2006 likened the web to a series of tubes. “The Internet is not a big truck," he famously said, "It’s a series of tubes.”
Tapping that meme, T-Mobile USA on Wednesday posted its third iPhone 5 commercial that literally depicts its network as a sewage pipe which pumps out twice as many gak compared to its rivals. The message couldn't be clearer: T-Mobile's pipes aren’t as clogged up as its competitors' are.
I'll be revisiting that commercial in a year or so to check how clogged up T-Mobile's tube gets after data-hungry smartphone users crowd its LTE network. As for the commercial, T-Mobile won the Internet for today. Your video is right after the break...
As if it's any surprise, South Korea-based Samsung has (again) resorted to its proven marketing tactics of trashing Apple's iPhone in television advertising. A newly released commercial portrays the six-year-old smartphone as an outdated device, even by your parents' standards.
Samsung obviously thinks the anti-Apple theme hasn't run its course yet (one marketing whiz agrees). I'll let you be the judge of that: check out the video after the break and meet us in comments...
Former Apple SVP of Retail, Ron Johnson, lasted barely a year on the job. After the struggling department store chain reported a $13 billion annual decline in revenue, the board ingloriously booted Johnson whose greatest sin was trying to change way too many things at the same time, namely insisting on his shop-in-shop concept.
The irony of it: the boutique store approach could have easily breathed a new life into JCPenney's garage sale concept and stood a good chance of reinvigorating the firm's fugly brick-and-mortar locations.
Figuring the best thing to do at this point is wash its hands of this whole Ron Johnson adventure, JCPenney yesterday begun airing a new television commercial. Titled 'It's No Secret' it's a pathetic attempt at apologizing for chickening out of Johnson's vision for the company. The video is right past the fold...
http://www.youtube.com/watch?v=Z19vR1GldRI
Despite the massive marketing blitz, Microsoft's Windows Phone platform has managed to regain but a fraction of market share lost to iOS and Android in years past. Figuring it could take a page from Samsung's marketing handbook, Microsoft on Monday published on its YouTube channel a new Windows Phone commercial which takes a mandatory jab at Apple's iPhone and its Siri digital personal assistant while also poking fun of Gorilla-sized Android devices from Samsung. The funny ad is aimed at boosting Microsoft's and Nokia's stagnant sales of Lumia handsets in the United States...
Hot on the heels of its recently launched 'Why iPhone' web campaign, Apple has rolled out a similar advertising theme for its iPad. And as before, it showcases a number of reasons why the tablet has been so popular.
The new ‘Why iPad’ page highlights everything from awards, to features, and of course the iTunes ecosystem. Unlike tablets on other platforms, there are 300,000+ iPad-specific apps available in the App Store...
Apple this weekend launched a new advertising campaign for the iPhone showcasing some of the many reasons why the handset is so popular. It's added a new 'Why iPhone' page to its website, and has begun sending out promotional emails.
The 'Why iPhone' page highlights a number of the device's features including its Retina display, the iTunes ecosystem, iCloud and more, and the fact that it's won 8 J.D. Power and Associate awards and it's the most popular camera in the world...
http://www.youtube.com/watch?v=UR4mlLiyjYo#!
As this commercial amusingly asserts, there isn't an app for everything after all. Apple's tablet can replace paper most of the time and assist us in almost every way but one, revealed at the very end. Meet us in comments...
Apple has posted two new iPhone commercials this evening. The first one is entitled 'Brilliant,' and the second is 'Discover,' and both of them follow the Cupertino company's recent marketing trend for its iOS devices.
The spots start out with a slew of quickly flashing descriptive words, landing on a final one just before jumping into a quick app demo. And they repeat this a couple of times to an upbeat soundtrack. Check them out...
Everyone loves a good fight, especially in the highly-contentious mobile carrier arena. Not to disappoint, spunky T-Mobile is expected to wallop one-time suitor AT&T in a series of upcoming newspaper ads.
The ads feature the corner of AT&T's recent 'Truth about T-Mobile' advertisements, asking readers whether the rival carrier may be getting nervous. In another, a snarky T-Mobile asks if their network performance is so bad, why did AT&T try to acquire the smaller network in 2011...
Former Apple ad man and creator of the famous 'Think Different' campaign Ken Segall has been garnering a lot of headlines in the Cupertino blogosphere lately. Last week, he published a blog post on why Samsung's anti-Apple marketing has been so effective.
And this week he was spotted at an event for the University of Arizona’s Marketing Department, again talking about his former employer. Among other tidbits, Segall divulged that Apple considered some silly names for its smartphone before calling it iPhone...