Following the release of iOS 7 this morning, Apple has posted a new advertisement showcasing the redesigned software alongside the all-new iPhone 5c.
The ad is entitled 'Designed Together,' and similar to Apple's recent 'Plastic Perfected' commercial, there's no voiceover or dialogue. Instead, all you hear is catchy background music as various elements of iOS 7 and the iPhone 5c are displayed across the screen...
Apple has aired a new ad tonight for its all-new iPhone 5c handset. The spot is entitled 'Plastic Perfected,' and it focuses on the device's bright colors and the polycarbonate material used to make its outer casing.
The commercial is a significant departure from Apple's recent TV adverts, as it features no dialogue or voiceover. All you hear is a catchy song play in the background as you watch liquid morph into the iPhone 5c...
Even though most of this week's news cycle was dominated by Apple and its new iPhones, Microsoft managed to snag a few headlines on Friday. But it wasn't positive press. The company was lambasted for its new series of anti-Apple ads.
The series, made up of 7 clips, was called 'A fly on the wall in Cupertino.' And each of the ads featured two high-level Apple executives pitching the new iPhone 5c and 5s handsets to a third character that looked an awful lot like Steve Jobs...
Now, we're no strangers to Microsoft's anti-Apple marketing antics. Whether it be Surface against iPad or Windows Phone against iPhone, the company has made it very clear that they are gunning for Tim Cook and his team out there in Cupertino.
And up until now, the effectiveness of Microsoft's ads have been questionable at best—it's tough to proclaim your product is better than another when sales and reviews suggest the opposite. But these new commercials have to be the worst yet...
When Facebook first announced that it was purchasing Instagram last year, a lot of folks were afraid it would ruin the popular photo-sharing network. They feared Zuckerberg's group would come in, add a bunch of ads, and mess up the whole experience.
But here we are, nearly 18 months later, and nothing of the sort has happened yet. Instagram is thriving—in fact, it just announced that it has surpassed 150 million users—and there's not a single ad in sight. But that doesn't mean that they aren't coming...
Another sign appeared Friday further suggesting Android's 'build it and they will use it' mantra just isn't working. Apple's family of iDevices - ranging from the iPod touch to the iPhone and iPad - represent 40 percent of online ads delivered. Despite Android's numerical advantage, Samsung placed second with 26 percent, per ad network Millennial Media...
As Apple engineers scramble to finalize the next-generation Mac Pro for US-based assembly, the company's marketing department has been increasingly teasing and hyping the dream machine ahead of its Fall launch. Moviegoers who'd gone out to see the new Jobs biopic last weekend, or any other movie for that matter, spotted a Mac Pro video.
The clip, which later started airing in theaters nationwide, shows the radically new machine from various angles without revealing too much. Now that Apple has uploaded the commercial to YouTube, expect to see it rolling on television nationwide. I've queued up the video right after the fold...
Apple's iPhone 5 is far superior to the iPhone 4S/4 in terms of the camera performance in low-light conditions. The industry hasn't stood still either and has been inching forward since last September's iPhone 5 debut. Specifically, Nokia's high-end Lumia smartphones have emerged as the mobile imaging devices to beat.
Its culture rooted in mobile imaging, Nokia felt compelled to challenge Apple's iPhone with a series of Lumia ads that criticize the Apple handset's relatively poor low-light performance compared to the Lumia PureView range.
It started with a rather bizarre ice-breaker 'Zombie' ad which set the overall tone two months ago. Then came Nokia's take on Apple’s 'Photos Every Day' ad and now two more commercials have arrived to proclaim the Lumias the king of low-light mobile imaging...
If you're heading out to go see the new Jobs biopic, or any other movie this weekend, be sure to keep an eye out for Apple's new Mac Pro ad. Reports are surfacing that it has started airing in theaters nationwide.
The commercial, which was first shown at WWDC during a sneak preview of Apple's new Pro computer, shows the radically-redesigned desktop tower from various angles. We've got the ad queued up after the fold...
Do you remember Samsung before the Apple crusade? Far from being an also-ran, Samsung back in 2010 started doubling-down on the Galaxy brand message, signaling intention to establish itself as the smartphone maker to watch. But it wasn't until the South Korean conglomerate began airing its first television commercial which ridiculed iPhone owners that it started positioning itself as the anti-Apple.
And the message resonated with the demographics outside the Apple fold. In doing so, Samsung has earned itself lots of free press and attracted a following comprised of bloggers, media outlets and customers who for whatever reason couldn't stand Apple, its culture and products.
We already know the anti-iPhone ads are working and now a Samsung executives acknowledges that the anti-Apple campaign has been a "tipping point" for the Samsung brand. Which probably means those ad attacks will only intensify going forward...
In another showing of the key differences between Google and Apple, the Internet giant on Thursday announced that relevant advertising will now start appearing in the native Google Maps app for iOS and Android devices.
Relevant advertising will appear at the bottom of the screen after you perform a search, Google said, adding that ads may include a title, ad text and a link to get directions.
Great, Google, just great! You can go ahead and sell me at a premium to advertisers all you want, but I hate ads and am switching over to Apple Maps as we speak...
Samsung has posted a new Galaxy S4 TV spot to its YouTube channel this afternoon. The ad, titled 'Ready for Takeoff,' follows the company's recent advertising trend, depicting a man using his S4 in public that eventually gets surrounded by interested onlookers.
This particular ad seems to target iPhone users more than Samsung's previous commercials, though, as it co-stars an iPhone owner who seems very interested in the S4, but says he likes a "simple phone" and worries about the complications of switching. Watch...