Taking a page out of Facebook's playbook, Twitter has begun testing autoplaying videos on the timelines of a small group of users, AdAge first spotted. With the test, you may see videos playing without tapping a play button - and this means ads, too.
A Twitter spokesperson confirmed the test that's occurring on Twitter's iPhone and iPad apps. The autoplay test applies to Promoted Video ads, along with videos uploaded through Twitter's mobile app through its new video service.Â