Apple has again changed the way the iPhone's name is spelled out on paper. If you can remember, back when the first incremental upgrade to the iPhone line was released, Apple typed it out like this on paper: iPhone 3G S. Yes, there was a space between the "3G" and the "S" — Thankfully, Apple eventually caved in, or just didn't care enough to make a big deal out of it when we refused to spell it that way. The iPhone 4S lacked the space between the number and letter, and all was well with the world.

Now, on the day of the unveiling of two new Apple devices which both sport a suffixed alphabetical character, debate ensues once again. This time, though, the argument isn't about spaces, it's about cases. And I'm not talking about the hideous swiss cheese cases it's trying to push on unsuspecting iPhone 5c adopters, I'm talking about textual case — the upper and lower variety.

Apple has ditched the upper case call letters in favor of a lower case letter. That means that the iPhone 5C isn't the iPhone 5C at all, it's the iPhone 5c. That also means that the iPhone 5S is now the iPhone 5s. Apple's even gone retroactive on us and replaced the iPhone 4S with the iPhone 4s (same device, different name on paper).

The question is, why? Why would Apple go through the process of confusing us bloggers, (because let's face it, we're probably the only ones who care about this type of stuff) and go and change it again? The answer to that question is probably a lot more straightforward than it first appears.