Today, Apple launched two new iPhone advertisements touting the device's uniqueness and how much its customers love them. In the first ad, entitled Hardware & Software, Apple big-ups the way the iPhone's hardware and software are both created by the same company.
In the second advertisement, entitled Love, Apple touts how 99% of iPhone customers love their devices. It then ends both advertisements with a similar tag line: If it's not an iPhone, it's not an iPhone.